Visit Cardiff’s insider guides score big with foreign fans


A series of insider guides to Cardiff created by Visit


of potential Champions League


have been racking up tens of


thousands of and engagement


Cardiff for fans Final


visitors views


from


supporters across the continent. The five written guides and accompanying videos give a unique insight into the Welsh capital from individuals from overseas who’ve made their home in Cardiff, sharing their insider tips so whoever does make it to the Final in June can experience the very best the city has to offer.


From the Frenchman


who loves the city’s café culture to the Catalan who calls Cardiff a very ‘human city’; the Spaniard with a tale about


a Cardiffian captain in the Spanish Civil War to the Italian who likens Welsh people to Italians because they love to eat, drink, laugh and sing, each gives a bespoke take on the city. There’s even the German with a special word in her native language for how Cardiff makes her feel. The guides form part of Visit


Cardiff’s strategy


to create the best possible experience for visitors in the city for the world’s biggest


event of the year. Visitors


single to


Cardiff


sporting can


find out everything they need for their trip from Visit Cardiff at www. visitcardiff.com or on Twitter and Facebook Join in the conversation on Twitter and tell us what Cardiff means to you using #Cardiffis


Insurance customers ‘need to shop around every year’


DRIVERS AND HOMEOWNERS can save up


to £100 on their insurance each year by switching providers, highlighting the benefits of shopping around at renewal, new analysis from financial services research experts Consumer Intelligence shows.


Its authoritative data on the savings made by car and home insurance customers found the average saving for switching is £63 for drivers and £37 for householders after a year with an insurer.


Customers who switch after a longer period with the same insurer stand to make even bigger savings – drivers who’ve been with the same insurer for more than nine years can save £116 while householders can save £127. But the data, based on customers switching in the past two years, highlights how loyalty can cost and underlines the need to shop around each year. New Financial Conduct Authority (FCA) rules introduced in April are making it easier to compare prices – insurers have to include the previous year’s premium when inviting customers to renew. Some 95% of consumers support the FCA’s move, and most said they expected it to change insurance brands’ behaviour to give better prices to loyal customers. Currently 89% of consumers believe insurance companies give their best prices to new customers, and 52% think that having to publish the previous year’s price next to the renewal price will prompt them to give better prices to loyal customers instead. Consumer Intelligence analysed savings from more than 9,000 car insurance customers and nearly 8,200 home insurance customers who have moved insurer to find how much they saved. Ian Hughes, Chief Executive of Consumer Intelligence said: “It is always the best policy to shop around at renewal and make sure you have the best cover at the best price. Those that do so are better off over time.”


www.cardiffandsouthwalesadvertiser.com


Peter’s Welsh Rugby Heroes wins National CIM Marketing Excellence Award


Peter’s Food Service’s successful Welsh Rugby Heroes campaign has been recognised at this year’s CIM Marketing Excellence Awards, beating off competition from the likes of ITV, EDF Energy and the NHS Professionals. The campaign, which sought to find the country’s unsung rugby heroes picked up the Marketing Campaign of the Year Award for a large


organisation at


the


prestigious ceremony on 27 April in London; this followed winning the Marketing Campaign of the Year for Wales in 2016. The CIM Marketing Excellence Awards distinguishes outstanding marketing by organisations, individuals and teams and rewards the innovation delivered by marketers who are at the cutting edge of their profession. Peter’s, launched the Welsh Rugby Heroes competition last year asking for clubs and individuals to nominate their local heroes who go the extra mile to support Wales’ best loved game at a grassroots


Rhys Williams and Commercial Director for Peter’s, James Osgood.


level. 15 finalists were selected by a panel of judges from more than 100 entries from 85 rugby clubs across the country, who were then put to a public vote. Commercial Director for Peter’s, James Osgood, said: “The whole process of the Welsh Rugby Heroes campaign was so rewarding and far surpassed our expectations.


The response from clubs, players and fans from across Wales was incredible with almost a third of WRU affiliated clubs entering.” To find out more information about the CIM Awards, visit www. cim.co.uk/marketing-excellence- awards. For more information about Peter’s visit www.petersfood. co.uk.


VALE OF GLAMORGAN YOUNGSTERS RECOGNISED FOR COMMITMENT TO LEARNING


that is positively impacting on the lives of young children and adults across the area. All winners should be incredibly proud of themselves.”


The Club is run by volunteers and holds English and maths support sessions for local Vale school children and is


now helping older


L-R Tarmac Aberthaw cement plant manager, Chris Bradbury, Lily Bale (winner of Tarmac Child of the Year), Jane Hutt AM, Megan Harris (Tarmac Young Achiever of the Year winner) and founder of the Club Cath Watkins


Young learners across the from Vale of


Glamorgan have been recognised in the annual Vale Parent Child Homework Support Club Awards, which is supported by Tarmac’s Aberthaw cement plant. The Club, which has been running for over five years, helps support children across the Vale of Glamorgan and the awards were held on 25 April to recognise the efforts of local children in improving their skills to help them reach their full learning potential.


Tarmac’s Aberthaw cement plant, as part of its long-term community partnership with The Vale Parent Child Homework Support Club, supported the evening, where a multitude of awards were presented. Tarmac was proud to sponsor two awards including: • Tarmac Young Achiever of the Year awarded to Megan Harris. Megan, 17 and from Rhoose, was born with meningitis which left her with a hearing


impairment. Since joining the Club,


Megan has gone from strength to strength in her learning and is well regarded and respected by the whole team for her positive getter attitude. • Tarmac Child of the Year which was won by Lily Bale. Lily, age 11 also from Rhoose, attends all clubs and puts in 110 per cent effort to accomplish her goals. Tarmac’s Aberthaw cement plant manager, Chris Bradbury, presented several awards and said, “We are delighted to work in partnership with such a worthwhile organisation


family members to further their skills with adult learning support. It meets on Tuesday and Thursday during school term time at the Rhoose Community Centre. Aberthaw Cement Plant is the only cement works in south Wales. Cement made at Aberthaw has contributed to some of Wales’ most significant construction


projects of


recent time, including Pembroke Power Station, The Millennium Centre and home of the Welsh Government - The Senedd, both in Cardiff Bay.


For more information on


Aberthaw Cement Plant visit the website www.tarmac.com/ aberthaw-plant


Cardiff & South Wales Advertiser – Friday 12th May 2017 - 13


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