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Once a traditionally macho drink of choice for middle- aged men whisky is fi nding increasing favour with a new generation of women and young professionals


Industry fi gures estimate that almost a third of whisky drinkers in the UK are now female, compared to just one in 10 a few years ago.


And,now as part of a national celebration of Whisky Month a range of themed events are being staged across the country to help broaden the appeal of Scotland’s national drink to a wider audience.


From comedy to ceilidhs, masterclasses to music, the Spirit of Speyside Whisky Festival, which runs until 4 May, is one of the best-loved whisky festivals in the


country, with its events at racting over 27,000 visits.


Organisers believe women now make up over a third of the at endees, while some 20 per cent of visitors are thought to be between 18-34. Last year also saw the festival welcome whisky enthusiasts from 31 diff erent countries, from traditional markets such as Germany, the USA and Scandinavia to destinations like Peru, Brazil, and Malaysia.


May 2015


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