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Hampden Park Glasgow, The Commonwealth Games


SPOR G


LASGOW is to co-host the first of a new multi-sport event in


2018 following a decision by some of Europe’s top sports to bring together their prestigious European Championships for the first time.


In a sporting partnership with Berlin, which will atract a projected television audience of around 850 million, Glasgow will be Host City to four sports including cycling and swimming as part of the inaugural European Sports Championships.


Given the heritage of the sport in Scotland, there is a further aspiration for golf to be included within the concept, with Gleneagles as the chosen venue. The event would be


82 May 2015


With sport now contributing more than £360m to the Glasgow economy and tourism bringing £495m a year to the city, attracting events of this calibre has become key to the city’s economic success.


TING


legacy from Scotland’s staging of the spectacular Ryder Cup in 2014.


The governing bodies of some of the top European sports have come together to create a strong new brand on the world stage to grow their television audiences and sponsorship opportunities. With more than 2700 hours of programming across some of Europe’s biggest free-to-air broadcasters planned, the event will enjoy massive exposure across the continent.


To be staged in the summer of 2018, around 2900 athletes will come to Scotland as part of a total delegation of around 8200 including officials, media and others. A further 1500 athletes will compete in Berlin as part of the exciting new 10 to 12 day fixture on the world’s sporting calendar.


Funded by the Scotish Government and Glasgow City Council, the new event will be run in partnership and


Photos: Stephan Lang


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