THE GUIDE THE ULTIMATE BUSINESS START UP MANUAL
TECHNOLOGY
BERLIN LEADS THE WAY FOR VENTURE CAPITAL START-UPS
Berlin’s start-up scene is booming, says Andrea Joras, CEO of Ber- lin Partner for Business and Technology.
In 2014, for the first time ever, Berlin start-ups accumulated more venture capital than young entrepreneurs from London: 2.2 billion USD in Berlin compared to 1.5 billion USD in London and is now the top city for venture capital investment in Europe. What’s more, in the first half of 2015, this trend continued with Berlin start ups accumu- lating 1.4 billion euros compared to 1.1 billion euros in London.
Next week, Berlin Partner for Business and Technology and be Berlin, Berlin’s marketing campaign in cooperation with visitBerlin, will open pop-up stores in five European cities, including London, to market Berlin as a creative, innovative and liveable metropolis whilst promoting the city’s enviable credentials as a booming start-up hub for new entrepreneurial businesses.
The pop up stores will open for one week each in top inner-city lo- cations including London, Stockholm, Vienna, Amsterdam and Paris to showcase innovative Berlin brands and start-ups in the fields of design, fashion, furniture, food, lifestyle and technology.
As one of the leading start-up cities, Berlin is a city of growth. With their Initial Public Offering (IPOs), newcomers such as Zalando and Rocket Internet have shown how firms can proceed from the start-up scene to new SMEs. Rocket Internet is now helping young start-ups to succeed, by investing in promising business ideas.
With Berlin’s economy growing above the national average of +2.2% in 2014, the city, whose net population rose by 40,000 newcomers in 2014, has enormous appeal for young talent.
Berlin’s digital economy alone employs about 60,000 people – with one in eight jobs being created in the digital economy since 2008 (a total of almost 18,000 new jobs) and approximately 500 new digital technology companies are set up annually.
The proximity of established industry and the new economy is part of Berlin’s success formula: traditional companies appreciate the innovative strength of the start-ups and are working with them on technologies for the future. Recently Cisco has chosen to locate its “Internet of Everything” innovation center in Berlin. Lufthansa with its “Innovation Hub”, the Telekom with their T-Labs or VW with the International Creative Lab etc., are based in Berlin to be closer to the start-up and digital technology scene.
Examples of innovative Tech-start ups from Berlin include 3your- minD and BigRep who will be presenting the latest 3-D printing tech- nology in the pop-up stores and Panono will be launching the world’s first 360° camera. Raumfeld will be providing the right sounds with wireless audio systems, while VFX Box, a young Berlin-based com- pany specialising in special effects and animations, will be projecting its little robot, Myon in the stores via augmented reality.
Activity Lunch
The Cost Factor: Berlin vs London Berlin
£6.62
Public transport / month Internet / month Cappuccino
rental / month (85sq m) Average office rental
per sq m Average employee costs
£53.62 £16.66 £2.02
Gym membership / month £37.68 Average city apartment
£752 £191 £12,028
based on 6 employees and 4 interns per month Average employee salary £1,811 / month
London £11.73
£106.52 £18.11 £2.75
£56.52 £1,901
£905 £25,507 £3,405 Startup Businesses ‘On Show’ at Pop Into Berlin London
3YourMind
www.3yd.de 3YOURMIND is typically Berlin. The company is one of many ven- tures that have emerged out of Berlin’s prominent Technische Uni- versität (TU). The idea behind the startup is a new software program that prepares digital 3D data in a way that enables a three-dimen- sional model to be printed out directly. Until now, this process often required hours of manual reworking of the 3D data. What’s most interesting for architects, product designers and many others is that they can now throw away all their papier-mâché and glue.
BigRep
bigrep.com The world’s largest standard available 3D printer with a volume of more than one cubic meter. The manufacturer is BigRep, a startup founded in 2014 and today already the market and tech leader in the field of serial 3D printing. The young company has already come close to achieving its ambitious goal of initiating a paradigm shift in design, prototyping and industrial production. BigRep ONE.2 is suc- cessfully closing the gap between 3D printers in model and industrial format.
Panono
www.panono.com
The ball-shaped camera is no larger than a grapefruit and uses 36 individual cameras to take spherical 108-megapixel panorama photos with only one click. The Panono Camera is the first product to emerge from Panono GmbH, which was co-founded in 2012 by Jonas Pfeil, Björn Bollensdorff and Qian Qin.
The Berlin Pop up store in London will be hosted at 133-135 Bethnal Green, London E2 from 5th – 11th October 2015. More information can be found at:
www.be.berlin.de/event/berlin-pop-up-stores-in-europe.
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