This page contains a Flash digital edition of a book.
Resort Profile

shopping complex, we have created a leisure and entertainment destination featuring the best of the East and the West, mirroring the mix of cultures found in Dubai. Our slogan is ‘Experience Amazing’, and that is what we intend to deliver to each and every guest. The Polynesian-themed Lapita Hotel, part of Marriott’s

Autograph Collection, is inspired by the prehistoric Pacific Ocean people and features tropical landscapes, lagoon- style pools and themed activities. Just last month we we announced that Legoland Dubai Hotel will be also coming to Dubai Parks and Resorts, located adjacent to the existing Legoland park. In 2016, Dubai became the fourth most visited city in the

world, attracting 14.9 million overnight visitors according to Dubai Tourism. Over the past year we have signed partnerships with tourism representatives from India, Saudi Arabia and key European markets such as Germany and the UK to raise awareness of Dubai Parks and Resorts and the unique experiences we offer. There are several factors that will help us grow over the coming years. Firstly there is Dubai’s commitment to growing visitor numbers to 20 million by 2020 as part of the Tourism Vision 2020. As tourism booms, there will be increasing demand for entertainment destinations such as ourselves. PwC is forecasting that by 2021 more than 18 million people will be visiting theme parks in the UAE annually. We have already broken ground on our fourth theme

park, which we expect to be open in late 2019. Marking the second phase of our expansion, Six Flags Dubai will be the region’s first Six Flags-branded park and feature at least three world-record breaking rides. Our location within easy reach of both Dubai and Abu Dhabi means we are perfectly placed to take advantage of the rising tourist numbers across the UAE. Nowhere else in the world can you enjoy the best hotels, beaches, incredible shopping, amazing dining and culture – and now a world-class theme park destination – all within one place. We believe that the scale and the variety of the attractions at Dubai Parks and Resorts sets us apart from other offerings in the UAE.

Legoland Dubai’s replica Burj Khalifa What the analysts say

Although all three parks on site were originally due to debut at the same time, Dubai Parks and Resorts eventually rolled out a staggered opening schedule, starting with Legoland Dubai and Riverland Dubai on October 31, followed by Bollywood Parks Dubai on November 17, Motiongate Dubai on December 16, and then the Lapita Hotel and Legoland Water Park on January 2 this year. Whilst officials at Dubai Parks and Resorts/DXB Entertainments are being very upbeat, some industry

observers are taking a more measured view after official figures for the last two months of 2016 (when some parks/facilities had yet to open) reveal that combined attendance across the resort was 323,489. "It seems that the number of visits projected for this year at 6.7 million may be difficult to achieve,” Mohamed Zein, an analyst for the investment bank Renaissance Capital Dubai, told The National, adding that operator DXB Entertainments may be struggling to attract international tourists, its key target market. According to Mohammad Kamal, an analyst with Arqaam Capital, visitor numbers and spending are

“likely to improve as the business fine-tunes the offering, but 2017 is in our view a decisive year for the DXB Entertainments [Dubai Parks and Resorts] brand, and the market’s confidence in footfall and visitor yield projections.” Both Dubai Parks and Resorts and IMG Worlds of Adventure, which opened elsewhere in the

Emirate last summer, have introduced promotional pricing within the past few months, including special deals for UAE residents. Read the full report/analysis from The National at


Bollywood Parks Dubai

Motiongate Dubai

Motiongate Dubai

Bollywood Parks Dubai

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60