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All-weather driving school debuts at Rainbow's End “We all know how important road safety is, and that our


Opened earlier this month, this attractive new driving school signals a change of focus for New Zealand's leading amusement park when it comes to developing new attractions


provides a great opportunity for kids to learn basic road rules, patience and healthy attitudes to driving safely.” Guests up to the age of 12 can drive one of 20 replica Suzuki Swift vehicles around a miniature 1,200 square-metre town featuring traffic lights, two-way roads, roundabouts, parking spaces, a fire station, café, restaurants and other features. Each car comes complete with an accelerator, brake, steering wheel, indicators and horn. A 1,400 sq m roof coverd the entire attractiom, meaning it can operate in all weather and seasons. In New Zealand, the AA (Automobile Association) uses full size Suzuki Swifts as part of its driver education programme. Created in partnership with the AA and Suzuki, AA Driver’s Town was officially opened by Mayor of Auckland. Phil Goff, on March 9 and is the country's first attraction of its kind. The total investment was NZ$1.1 million (US$750,000/€710,000) and everything except the cars, which were supplied by the UK company Formula K, was created in New Zealand.


A “ MARCH 2017


A Driver’s Town moves beyond entertainment into educational play in a fun and engaging way,” explains Rainbow's End CEO, Chris Deere. “It


younger generation is overrepresented in road traffic accidents,” noted the mayor at the launch event. Not only does AA Driver's Town play an important role in educating young Rainbow's End guests about road safety, it also gives them a 'real life' activity they can enjoy whilst providing the park with an opportunity to reach out to school groups.


“Kids love to be independent, they love to emulate mum and dad and they love to drive!” notes Deere. “In an age where gadgets, devices and technology are prominent in our children’s lives, it is wonderful to step away from this trend and offer an attraction that is real, practical and provides kids with the opportunity to use their imagination in a themed environment. It’s edutainment at its best. AA Driver’s Town will also be a fantastic educational tool for schools through modules that have been developed specifically to align with the curriculum.”


AA DRIVER’S TOWN New Zealand's


no.1 Located in the Manuku district of Auckland, Rainbow's End is New Zealand’s premier theme/amusement park. Operating since 1982, today it features over 20 rides and attractions including thrill rides such as the Corkscrew Coaster, Fearfall Tower, Power Surge, Invader (Zamperla Disk 'O' Coaster) and Stratosfear (Zamperla Giant Discovery), plus the award- winning Kidz Kingdom undercover area. See the park’s attractions in action at youtube.com/user/ RainbowsEndThemePark


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