Media Partners 31st MAY 2016 THE EUROPEAN TRADE MAGAZINE


R1-S PUSH NEW COLOURFUL


Contents T


FIRST WORDS


he disastrous turn of events at Muirfield has, unfortunately, dominated


golf’s headlines over the past week or so. Naturally, SGB Golf is disgusted by the vote to continue


to exclude women from membership of the Honorary Company of Edinburgh Golfers and Mulligan examines the implications of this decision in greater detail on page 34 of this issue. Meanwhile, National Golf Month is in full


swing and project director Doug Poole has released some encouraging news about how the campaign has been going. Halfway through the cycle, the website, www.nationalgolfmonth.com, on which some 260,000 unique events have been loaded, had engaged with more than 25,000 unique users. And each day has recorded thousands of


REGULARS


4 News Pros’ earning potential


6 News Playing rounds down


8 News Callaway offer


10 News McIlroy’s shoes


14 News Day’s TaylorMade putter


18 News Women’s Golf Day


20 News Mitsubishi shaſts


30 Mulligan Muirfield fiasco


SGBGOLF is published by Datateam Business Media Ltd


Datateam Business Media, London Road, Maidstone, Kent ME16 8LY T: 01622 687031 F: 01622 757646 Editor: Paul Trow | ptrow76780@aol.com T: 07973 862747 Publisher:Paul Ryder | pryder@datateam.co.uk T: 01622 699105 Advertising: Paul Ryder | pryder@datateam.co.uk T: 01622 699105 Advertising: Richard Punyer | rpunyer@datateam.co.uk T: 01622 699135 Contributors: Duncan Lennard, Alison Root, Aston Ward Design: Steve Williams | swilliams@designandmediasolutions.co.uk Production:Design and Media Solutions Circulation: Perception Media Products & Services Limited, datateam@pmps.info


The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while every care has been taken in producing this issue, no responsibility is accepted for such views or any inaccuracies contained herein. Datateam Business Media Ltd 2016. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.


searches and produced hundreds of bookings for introductory lessons. “We are running a consumer caption


competition sponsored by TaylorMade,” says Doug, “and we have a club and professional engagement experience sponsored by Callaway. Social Media is very active, helped by tweets from celebrity partners like Ian Poulter, and Bauer Media is running radio adverts across a reach of over 20 million listeners. “Paul McGinley supported with a feature in


Sport magazine and the launch of National Golf Month at the Houses of Parliament was [tagged by] many local newspapers across the UK as ‘Breaking down the barriers #getgolfing’.” SGB Golf will publish a fuller assessment of the impact of National Golf Month in our next (June) issue. Enjoy the read! Paul Trow, Editor


FEATURES


12 Cover Story Stewart Golf


16 Feature Travel plans for AW 16/17


22 Showcase Extra More AW garments


24Field Report Big Max Quad series


26Showcase The latest drivers


Issue No. 151 On the cover: Stewart Golf www.STEWARTGOLF.com


WHERE DOES MUIRFIELD SHAMBLES LEAVE THE TRADE? WEATHER PLAYS HAVOC WITH FIRST-QUARTER ROUNDS THE LATEST DRIVERS FROM GOLF'S LEADING BRANDS


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