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Diamonds are forever from Mitsubishi


account partners at Wentworth during the recent BMW PGA Championship. Mark Gunther, vice-president of


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sales and marketing from Mitsubishi’s office in Carlsbad, California, discussed the benefits of being a member of the brand’s UK retail programme. A detailed interview with Gunther will be published in next month’s issue of SGB Golf. Meanwhile, he talked about exclusive pricing, free demo shaſts, large discounts off further demo stock, an authorised dealer welcome pack and use of official logos for advertising. Daren Treacy, managing director of Diamond Golf, said:


“We’re looking for partners who want to be part of an incredible success story. For the past 11 years, Mitsubishi has outshone all the other shaſt manufacturers on the planet, having been used by more than 270 winners on the world’s major tours. “The shaſts are a must-have product for anyone committed


to providing a top-class custom fitting service and our new key accounts programme will give selected customers a range of benefits to enable them to maximise their status.” Mitsubishi Rayon Composites (MRC Golf), manufacturers of shaſts in Japan for more than 30 years, is a division of a multi- billion-dollar organisation which has created thousands of different resin combinations and materials. To become a Mitsubishi Rayon approved dealer, email darentreacy@diamondgolf.co.uk or call +44 (0)1903 726999


Skechers draw inspiration from previous model


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kechers Performance has launched GO GOLF


Drive II, its latest men’s golf shoe category. Building on the success


of the GO GOLF Drive, this model features an abundance of Skechers’ technology, including the Goga Mat comfort insole. The GO GOLF Drive II is available in three colour schemes:


black synthetic with white trim, navy synthetic with white trim and white synthetic with navy trim. To design these modern golf shoes, Skechers Performance


has taken guidance from PGA Tour stars Matt Kuchar and Russell Knox. The Goga Mat insole offers a solid foundation with the foot


staying low to the ground in a central position. The low drop midsole results in stability during the golf swing. Constructed with a smooth leather upper, side perforated


accents, soſt fabric shoe lining and a flexible, turf-cleated outsole, the Drive II is 100 per cent waterproof.


www.skechers.co.uk 20 SGBGOLF


iamond Golf hosted Mitsubishi Rayon graphite shaſts’ key


Mizuno deal for Gleneagles customers


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he PGA National Golf Academy at Gleneagles has partnered with Mizuno to introduce a custom- fitting facility that provides a free overnight


turnaround service on a bespoke set of clubs. With clubs being custom-built and assembled just 30


miles away at Mizuno’s Cumbernauld facility, Gleneagles guests are being offered a 24- hour turnaround on new sets from Monday to Thursday, taking delivery at the hotel the following day. Gary Silcock, Gleneagles’ director of golf, said: “It’s a great service for time-poor


golfers. When you order clubs, you want to get out and use them as soon as possible, not hang around for ages waiting for them to arrive. “At our Mizuno Performance Centre, you get fitted on the morning of your arrival at


the hotel and then spend the day honing your game across Gleneagles’ three championship courses and enjoying the hotel’s luxury facilities. “Meanwhile, we’ll arrange for your clubs to be made and delivered straight to your


hotel room – ready for you to play with the very next day.” Tony Scott, Mizuno Golf EMEA marketing operations manager, said: “We typically


quote five-seven days turnaround for custom-built clubs, so this is a truly unique and premium service.” Custom fitting at the Gleneagles Hotel starts from £60. The service is open to


everyone; an overnight stay in the hotel is not required. www.gleneagles.com


Freeway sales freewheeling P


owaKaddy has announced a 52 per cent increase in sales of its FW7s Freeway trolley compared with its FW7 predecessor. The FW7s has several new features, including a 3.5-inch


full-colour widescreen and the ability to tell golfers how many calories they’ve burned in a round. Backed with a three-year warranty, it can be powered by


PowaKaddy Lithium batteries, which provide 20 per cent more staying power. John deGraſt-Johnson, PowaKaddy’s chairman, said: “We


knew from our research that a lot of golfers out there like multiple features. However, it’s fair to say the launch has more than exceeded our expectations. The feedback we’ve had so far from retailers and golfers suggests the new technology, particularly within the screen, has struck a real chord.” The FW7s, fitted with a Titanium frame that comes in Brushed Silver and Carbon


Graphite colour options, can also be purchased with an optional electronic braking system.


www.powakaddy.co.uk


BGIA joins Parliamentary golf group T


he British Golf Industry Association (BGIA) has become an associate member of the All-Party Parliamentary Golf Group. The group, comprising members of all major political


parties and from both Houses of Parliament, has the remit to ‘support the sport of golf’. Nigel Freemantle, chairman of the BGIA, said: “We are delighted to become associate members of the All-Parliamentary Golf Group and strengthen the links we have formed through our mutual support of National Golf Month. We now look forward to working closely with the group as they seek to support golf at all levels.” *The BGIA is hosting a free consumer law and rights seminar for its members at the


Reading office of international law firm Penningtons Manches on Thursday, June 30. www.bgia.org.uk


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