NEWS
Contractors’ Corner
Tefcold Group acquires Serrco T
he Tefcold Group has acquired Serrco, a Dutch specialist in professional beverage cooling, including back bars and high-end
keg coolers, to broaden the company’s product range. “The addition of Serrco to the Tefcold Group
is allowing us to enter into new areas of our customers’ business,” said Tefcold CEO Jesper Kirkeby Hansen. “The products and the service set-up Serrco has developed is of an outstanding quality and extremely customer friendly.” Serrco is a Dutch company based in Etten-Leur.
It has fi ve employees, an offi ce, and a warehouse there. “After having successfully grown Serrco to where it is today, we are happy to pass the company over to Tefcold to continue the journey into the future,” said Serrco’s co-owner Erik Snijders. ‘We believe that being part of a larger group will allow the products to enter a bigger part of the European market.’ Hedwig Kouters, co-owner of Serrco said: “We
are very proud of having continuously grown Serrco year by year since its inception. Continuing the growth requires a larger set up that is better done in a bigger European group such as Tefcold . In Tefcold , the products will be present in more locations and larger numbers. Existing customers will not only
have access to a larger stock and a full service set up but also a large range of complementary plug-in cooling products and a dedicated digital platform enabling them to be more successful.” Serrco will continue with its existing employees and change its name to Tefcold, becoming integrated into the Tefcold Benelux organisation. Kouters will become the key account and product director, while Snijders will continue as a part-time consultant to the broader Tefcold Group. “I am thrilled to strengthen our team, our position
in the Benelux area and our product portfolio,” said Steven van Sweevelt, Tefcold managing director, Benelux. “The new product range fi ts well into our strategy and our service and supply chain organisation.” “We are really pleased to add Serrco,” added
Tefcold group chairman and majority owner Torben L Christensen. “Acquisitions plays an important part of our growth strategy. Finding and being able to acquire the right companies are critical to our success.”
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