NEWS &VIEWS You Can Use Grant $$ Available


T e Maryland Horse Industry Board begins accepting grant applications on August 1 for research, educational and promotional projects that support horses or the equestrian com- munity, or develop new opportunities for the Maryland horse industry. Application deadline is October 2.


Among the organizations eligible for grants


are non-profi t organizations, clubs and asso- ciations, businesses, licensed farms and stables, government entities, schools and educational institutions. Projects of interest to the Board include (but are not limited to) those that develop new opportunities for the Maryland horse industry. Projects will be evaluated for their value to the industry, degree of industry promotion, size and scope of activity, fi nancial need, potential for matching funds, benefi ts and quality of the written presentation. Grant requests should not exceed $3,000. T e average grant amount is approximately $1,000. In 2017, 28 projects received $30,000 in grant allocations. Funding for these grants and for the Mary- land Horse Industry Board is provided by the Maryland Feed Fund, which collects $6 on ev-


Getting social with The Equiery!


Facebook (www.Facebook.com/T eEquiery) WOW! What a month on Facebook when four of your top fi ve


posts hit fi ve fi gures! One great thing social media makes very


clear for us is the great level of respect horse people seem to have for ALL the disciplines and ALL the equines, not just the discipline in which they participate or the breed which they own, breed, or show. Never has this been more true than when 26,600 of our Equiery Facebook followers engaged in our 7/3 video of the 20-Mule Team hauling a Borax Wagon, when the team visited Queen Anne’s County last month. And you couldn’t seem to get enough of those long ears, because a subsequent video was nearly as popular, followed by 17,300 of you! When our horses aren’t making us cry because they looked hard at


an eerie coffi n and gave us penalties on cross-country, or because they pulled a shoe out playing the night before show jumping rally, apparently they make us laugh–a lot. 20,500 of our Facebook friends enjoyed the funny meme we posted on 7/8, showing a mare’ s day, a gelding’s day, and a stallion’s day, using only emojis. Other very popular posts last month came from the Maryland Jockey


Club’s ever popular Canter for the Cause, which took place this year at Old Hilltop (aka Pimlico Race Course) on Sunday, July 16. It achieved record attendance numbers and money raised for the T oroughbred Aftercare Alliance and Susan G. Komen-Maryland. One of these posts was an Equiery Events eBlast, on behalf of our advertiser (the Maryland Jockey Club), which had a total reach of 17,300. We have the abil- ity to push these eBlasts to our Facebook page, and in this case, we paid to boost this post for our customer, which ended up having an organic reach of 8,950, and an additional paid reach of 8,800. Facebook has gotten tricky with its algo- rithms, restricting who can and cannot see our posts, but they magically unlock those restric-


tions when you give them a little money! What this means to our ad- vertiser is that WE can help YOU get your important message into the news feeds of many more potential customers! Call us today for more details on Equiery Product/Event/Service marketing eBlasts and Face- book post boosts! We fi nished the month having exceed our next milestone of 7,500 fol-


lowers! 117 new friends joined us this month, for a grand total of 7,552! T ank you for following T e Equiery on Facebook, and if you aren’t yet, please check us out soon!


IF YOU HAVE NEWS, VIEWS OR UPDATES TO CONTRIBUTE, PLEASE SEND THEM TO Editor at The Equiery, P.O. Box 610, Lisbon, MD 21765 • FAX: 410-489-7828 • email editor@equiery.com.


Be sure to include your full name, phone number and address. All submissions become the property of The Equiery. 8 | THE EQUIERY | AUGUST 2017 800-244-9580 | www.equiery.com


ery ton of horse feed sold in Maryland. Since the fund was established in 2002, MHIB has awarded over $400,000 in grant monies to over 300 projects throughout Maryland. “Horses are a critical component to Mary- agricultural industry. T e Maryland


land’s


Horse Industry Board and the Feed Fund do a terrifi c job in helping to stimulate growth and opportunity in Maryland’s equestrian community—without using any government funding,” said Horse Industry Board Chairman Jim Steele. “As a completely self-funded com- modity-marketing entity, MHIB is a model for how industry groups can help themselves without relying on taxpayer dollars.” Grant recipients will be announced no later than Janu- ary 1, 2018. Funding will be available after that date. Projects should be completed by June 30, 2018. T e Maryland Horse Industry


Board was established in 1998 to promote and develop the equine industry in Maryland and is housed at the Maryland Department of Ag- riculture. For grant guidelines, grant applications or more information, visit equiery.com.


Gentle Giants Buys Farm with Gretchen Mobberley Trust T ose who knew Maryland horsewoman


Gretchen Mobberley during her lifetime of- ten witnessed her immense generosity with her time and her horses. Whether on the racetrack, at a local show or just home on her Howard County farm, Mobberley gave to all those around her. And now,


her death,


even after her


Gentle Giants Horse Rescue’s new facility made possible by the Gretchen Mobberley Family Trust


giving continues. In her memory, the Gretchen B. Mobberley Fam- ily Trust gave


continued...


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