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Sponsored by OPERATIONAL EXCELLENCE


Five Ways To Make Facebook Work for You F


acebook attracts people of all age groups and income levels who use the site to connect with friends and


family and to research products and services. Here are five ways you can make Face- book work for you:


1. Be there. There is an immense marketing impact on Facebook. A phone or other favorite device is often the first place people look for prod- ucts and services in their micro-moment of need. If you’ve built your business page correctly on Facebook, it will come up in searches, targeted to people looking for se- nior living communities in your area.


2. Elevate your presence. Facebook makes it easy to set up your page: » Make your cover photo pop. Put your com- munity front and center. On mobile, the sides of your long cover photo are cropped.


» Publish a few posts. Create some content before you invite people to like your page. » Put the Facebook widget on your website.


3. Keep the content coming. Regularly post to your page with photos. » News. Talk about new services or amenities. » Events. Raise awareness for open houses and other events.


» Helpful information. Share articles that residents and families might like.


» Analytics. Use Facebook Insights to track which content is most consumed.


4. Engage. People may use the Facebook message fea- ture to ask questions directly. They may also post public comments on your page. » Display empathy. People want to know they are heard.


» Reply just twice. » Then go direct. It’s important to answer publicly but then it’s time to use Face- book’s message feature.


5. Consider paid ads. » To reach even more prospects, consider paid advertising.


» Explore the advertising tools for more, or enlist the help of a digital marketing company like G5.


WE INVEST IN RELATIONSHIPS


Not Just Properties


Leaseback | Construction | Mezz | Joint Venture nhireit.com | 615.890.9100


NOVEMBER/DECEMBER 2016 / SENIOR LIVING EXECUTIVE 39


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