WORKFORCE DEVELOPMENT
Senior Living Perception Survey Outlines Path To Workforce Success
N
ew research from Argentum and market research firm CARAVAN ORC International, “Public Perceptions of Careers
in Senior Living”, dives into the minds of consumers to understand their impressions of working in the senior living industry. The national survey reveals both challenges and opportunities for senior living providers, as the need to attract, hire and retain workers is greater now than ever before. Overall, there is a lot of work to be done. The most glaring issue for provid- ers to overcome is the lack of people who want to work in senior living. Only 16% of respondents indicate that they would con- sider working in senior living. Given high turnover, increasing competition for talent, and the need to add more than 1.2 million senior care workers, senior living has a lot
Yes 11%
WOULD YOU CONSIDER A CAREER IN THE SENIOR LIVING INDUSTRY? MILLENNIALS
BABY BOOMERS
Not Sure 27%
Yes 14%
GEN X
Not Sure 22%
Yes 22%
Not Sure 21%
No 62%
to do to move forward. The good news is this research also leads
to a roadmap for providers to overcome these challenges. For example, the research
No 64%
No 57%
reveals millennials are relatively open to working in senior living which means there is a real opportunity to attract and retain a new generation of talent to meet the needs
IMPORTANCE OF JOB SATISFACTION: GENERATIONAL HIGHLIGHTS
Fair pay for work/ compensation
Flexibility to balance work-life/family obligations
Feeling valued by your supervisor
Opportunity for career advancement
Feeling of personal accomplishment
Feeling proud of the company
Candid communication encouraged
0% 10% 20% 30% Baby Boomers 40% Gen X 50% 60% Millennials 70% 80% 90% 100%
36 SENIOR LIVING EXECUTIVE / NOVEMBER/DECEMBER 2016
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