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WORKFORCE DEVELOPMENT


Senior Living Perception Survey Outlines Path To Workforce Success


N


ew research from Argentum and market research firm CARAVAN ORC International, “Public Perceptions of Careers


in Senior Living”, dives into the minds of consumers to understand their impressions of working in the senior living industry. The national survey reveals both challenges and opportunities for senior living providers, as the need to attract, hire and retain workers is greater now than ever before. Overall, there is a lot of work to be done. The most glaring issue for provid- ers to overcome is the lack of people who want to work in senior living. Only 16% of respondents indicate that they would con- sider working in senior living. Given high turnover, increasing competition for talent, and the need to add more than 1.2 million senior care workers, senior living has a lot


Yes 11%


WOULD YOU CONSIDER A CAREER IN THE SENIOR LIVING INDUSTRY? MILLENNIALS


BABY BOOMERS


Not Sure 27%


Yes 14%


GEN X


Not Sure 22%


Yes 22%


Not Sure 21%


No 62%


to do to move forward. The good news is this research also leads


to a roadmap for providers to overcome these challenges. For example, the research


No 64%


No 57%


reveals millennials are relatively open to working in senior living which means there is a real opportunity to attract and retain a new generation of talent to meet the needs


IMPORTANCE OF JOB SATISFACTION: GENERATIONAL HIGHLIGHTS


Fair pay for work/ compensation


Flexibility to balance work-life/family obligations


Feeling valued by your supervisor


Opportunity for career advancement


Feeling of personal accomplishment


Feeling proud of the company


Candid communication encouraged


0% 10% 20% 30% Baby Boomers 40% Gen X 50% 60% Millennials 70% 80% 90% 100%


36 SENIOR LIVING EXECUTIVE / NOVEMBER/DECEMBER 2016


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