2015 GUESTS' INTENTION TO RETURN TO THE SAME ATTRACTION IN 2016
pROBABLY WILL NOT
dEFINITELY wILL NOT 10%
5% dEFINITELY wILL 45%
14% MAY OR MAY NOT
Most a five (8
Most attractions visitors are optimistic about the direction the U.S. economy is heading. More than four out of five (83%) say they expect the economy to improve or stay about the same over the next six months, and those expecting improvement (42%) greatly outnumber those expecting things to get worse (17%). Tat’s a pretty optimistic view overall, and it’s helping to boost travel nt figures for 2016. Te most economically optimistic segments of the attractions population are minorities (58%) and Gen. Xers (48%), while Matures and Baby Boomers tend to be the least optimistic demographic roups.
stay ab expect expect optim intent segme (58%) Boome groups
Overa pROBABLY wILL 26%
verall, attraction visitors are loyal. Te average inten intent to return to the same attraction last visited is 3 97
is 3.97 on a 5 5-poin scnt s ale
probab /d fini impor
e, with 7 bably/defin tely will ret turn in 201 important to note, varies widely by category.
71%indicating he 16. Intent, it’s
ating they
based on a 5 point scaleTOP SIX HIGHEST AVERAGE INTENT TO RETURN TO THE SAME ATTRACTION IN 2016
LARGE-FORMAT SCREEN THEATERS
ZOO/ANIMAL ATTRACTIONS
FAMILY
ENTERTAINMENT CENTER
BOTANICAL GARDEN
WATER PARK
SCIENCE CENTER/ SCIENCE
ATTRACTION MORE VISITORS 9
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