Many studies are available (in
1,006 US Leisure
Attraction Visitors Surveyed
GAV Desti inati
ncluding ma
any by PGAV De
estin
nations)
about attractions and their characteristics. Tey are useful resources for designing, improving and shaping the ideal attraction customer experience. PG
ions has become a recognized leader in
both investing in tourism research and the incorporation of these consumer insights and trends into the planning process. For this survey, we wanted to get insights into the point of view of the visitors themselves about why they choose to visit attractions – or not to visit. After all, the goal of all of our hard work is a well-designed attraction with happy visitors; and ideally, the Holy Grail.. REPEAT VISITORS.
Te 2016 Outlook on the Attractions Industry study was done in conjunction with our partners, H2R Mark
ket Resea U.S. residents logged 1.7 BILLION
trips for leisure purposes in 2014
arch and Blo ooloop,
among 1,006 U.S. leisure attraction visitors who have either visited an attraction in 2015 or are open to doing so in 2016.
Te purpose is to provide an industry-standard dashboard that quantifies aggregate attractions’ industry performance and provides an outlook on future visits. Tis will be an annual forecasting report, using the same timing and methodology, making it a permanent resource for the attractions industry.
At PGAV, we plan and design extraordina ary expe eriences s, and 3 out of 4
Domestic trips taken are for leisure purposes
we want all of our destinations to be high on the to-do lists of the traveling public; which, as it happens, is a very large audience. According to the U.S. Travel Association, U.S. residents logged 1.7 billion trips for leisure purposes in 2014, and more than three out of four domestic trips taken are for leisure purposes. Americans are eager to hit the road, and we’re just as eager to share the results of this benchmark survey.
Reference |
https://www.ustravel.org/research/travel-industry-answer-sheet
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