LAST attraction visited in 2015
In addition to travel intentions, we also asked about the last attraction visited, offering the same list of choices. Not surprisingly, answers varied according to cohort:
Millennials
1. Zoo/Animal Attraction 2. Teme Park 3. Family Entertainment Center (Art Galleries and Sightseeing Tours tied for last)
Gen Xers
1. Teme Park 2. Zoo/Animal Attraction 3. Museum & Historic Landmark/Places (tie) (Art Galleries came in last)
Boomers
1. Historic Landmarks/Places 2. Museum 3. Teme Park (Old homes/mansions came in last)
Matures
1. Teater 2. Zoo/Animal Attraction
3. Teme Park & Museums (tie) (Art Galleries came in last)
Both Zoos and Teme Parks came in highest for college- educated visitors and those without a college education. Minorities and Millennials scored lowest on overall satisfaction with their most recent attraction visit.
Matures and Boomers scored highest.
More than half (56%) of aggregate attraction visits in 2015 was generated from tourists traveling more than 50 miles from home. Gen. Xers and Millennials were the most inclined to stick close to home. Sightseeing Tours (86%), Old Homes/Mansions (76%), and Teme Parks (73%) are typical of attractions that generated the largest ratio of gross visitation from travelers.
Large-Format Screen Teaters (30%), Teaters (33%), and Family Entertainment Centers (40%) attracted the fewest visits from travelers in 2015.
Interestingly enough, Art Galleries also scored low even amongst resident attraction visitors.
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