2015 REVIEW 44% of respondents visited a zoo in 2015.


53% of those who visited a zoo in 2015 did so while traveling more than 50 miles from home.


25% of respondents held a 2015 zoo membership. 15% of respondents noted that a zoo was their most recent attraction visit. 81% of respondents noted that this was not their first time visiting this particular zoo.


During their most recent attraction visit, 57% of respondents visited a zoo as a family with children under the age of 18. 63% of those who visited a zoo in 2015 were likely to recommend it to family and friends.


12% of those who visited a zoo in 2015 were likely to discourage family and friends from going.


76% of those who visited a zoo in 2015 also took a vacation.


For those respondents whose most recent attraction visit was a zoo, zoos scored an average 4.55 on a five-point scale on overall satisfaction. Of those guests who visited a zoo, 56% also visited a Museum and 51% visited a Teater.


2016 FORECAST


On a five point scale, zoos scored an average of 4.38 when respondents were asked their likelihood to return to the same zoo in 2016.


38% of respondents who visited a zoo in 2015 expect the US economy to improve in 2016.


Based on the responses of all survey participants, zoo attendance is forecasted to rise by 3.3% in 2016.


For those respondents who intend to visit a zoo in 2016, Immersive Animal Exhibits, Information Plaques, and Live Demonstrations are the top three priorities.


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