HOW HAS SOCIAL MEDIA CHANGED TRAVEL HABITS?
Travel is supposed to be about getting away from it all, if just for a day trip to a museum. Social media, and 24/7 smartphone access, can make it nearly impossible to disconnect. Our own research (Destinology - Digitizing Destinations 3.0, October 2014) revealed that 74% of attraction guests are not looking at the extraordinary cultural artifacts in front of them but staring at their phones instead. According to Lee McCabe, Facebook’s global head of travel, 79% of smartphone users have their phones within arm’s reach for all but three hours of the day.
That means phones are even within range while asleep!
Of course, social media can also be a boon for the traveler, helping users find crowd-sourced recommendations for the best hotel in Las Vegas, the best restaurant in New York, or the best tour of San Francisco. Assistance with flight delays and resort mix-ups can be resolved expediently with the simple code word “Yelp.”
Posts about travel are the 3rd most engaged with (commented on or shared) on Facebook and the 5th on Twitter. More than one-third of travelers use this social content for inspiration and to help plan their trips. Tree-quarters (73%) of respondents post to social networks at least once a day while traveling.
going online before getting in line Reference |
http://travel.getchute.com/
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