Museums and Historic Landmarks scored high with Boomers as 47% visited one in 2015. On the other end of the spectrum, science centers and water parks came in at 15% and 12%.
MORE THAN ONE IN TEN noted a historic place as their last attraction visited and 71% intend to return to the last attraction visited.
Some 84% are traveling without kids; 38% are from the South and the split between those who have a college degree and those who don’t is just about even.
Six in 10 (63%) are repeat visitors and only 12% are season pass members.
NINE in 10 (88%) preferred Facebook over other social media sites.
When it comes to planning an attraction visit, 69% look at attraction websites and 52% check brand websites (such as Disney or Smithsonian.)
When we asked Baby Boomers where they visited most recently, only 13% of them said a Zoo or an Animal Attraction. Tis makes some sense when you consider the zoos of Boomer youth. Troughout the evolution of zoos, education has taken a more prominent role in the zoo experience with far more information available about the animals and their environments. For example, if you’re looking at a lion, there is a good chance you’re in a themed portion of the zoo that teaches you about the lion’s habits and habitats.
Today’s zoo will inform you, engage you, and entertain you. Staff are more informed and more available; food choices abound beyond popcorn and soda; and you can find inviting, comfortable places to rest during your visit.
With so much of the attraction world having changed for the better, Boomers will likely be steady travelers for as long as they’re able to keep pace. In fact, AARP reports that practically all Baby Boomers (99%) anticipate traveling for leisure in 2016, with approximately four or five trips already in the works.
And why not, with all of those marvelous experiences waiting?
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