practical sales wisdom
Want to Start Making an Attitude Change? Take Attitude Actions.
JEFFREY GITOMER
the negative column. Reason? Negative is more pervasive in society and media. It’s more natural to blame and defend than it is to admit and take responsibility. Ask any politician.
3. If you think it’s ok, it is…. If you think it’s not ok, it’s not. Your thoughts direct your attitude to a path. If you think, “This is crappy. Why does this always happen to me?” You have chosen a negative path. If you think, “Wow, this may not be the greatest, but look what I’m learning. And learning what not to do again.” You have chosen a positive path.
4. Invest time – don’t spend it. Ignore the media you cannot control – find a project, make a plan to sell something, or meet with someone who buys (or teaches) instead. You will become a world-class expert in five years – the only question is: at what? Invest an hour a day working at or studying anything, and, in five years, you will be a world-class expert.
5. Study the thoughts and writings of positive people. Read Napoleon Hill’s classic Think and Grow Rich – twice. Read The Power of Positive Thinking. They are priceless, timeless gems of wisdom that you can convert to your own success thoughts. The secret is to read a little each morning.
I define attitude as, “The way you dedicate yourself to the way you think.” Thinking negatively or positively is a choice and a process. Negative is (unfortunately) an instinctive process. Positive is a learned self-discipline that must be studied and practiced every day. To achieve a positive attitude – or, as I have named it, a
“Yes! attitude” – you must take physical, verbal, and men- tal actions. Here are a few short chunks of attitude “aware- ness and actions” that will help put you (or keep you) on the positive path. 1. Admit that attitude is no one’s fault but yours. The more you blame others, the less chance you have to think positive thoughts, see a positive solution, or take positive action toward a solution. The opposite of blame is responsibility. Your first responsibility is to control your inner thoughts and thought directions.
2. Understand you always have (had) a choice. At- titude is a choice, and most people select from
6. Attend seminars and take courses. The hardest part of taking an attitude course is finding one. Look at any school or university in the world and try to find one course in any of them. I’ll save you the time. The answer is (and has always been) zero. Find a Gitomer Certified Advisor in your city [call my friendly office for recommendations – (704) 333-1112] and take your attitude course today.
7. Check your language. It’s just words, but they are a reflection of how your mind sees things – and an indication of how you process thoughts.
8. Avoid confrontational and negative words. The worst ones are “why,” “can’t,” and “won’t.”
9. Say why you like things and people, not why you don’t. “I like my job because…” “I love my family because…” Say things from the positive side enough and it becomes a habit you will revel in for life.
10. Help others without expectation or measuring. If you think someone “owes you one,” you are count- ing or measuring. If you give it away freely, you don’t ever have to worry about the measurement. The world will reward you ten times over.
11. Think about your winning and losing words. Be aware of “loser” phrases and expressions. Lose
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