SEMINARS & EVENTS


RESEARCH


WHEN & WHERE


WTM FORECAST FORUM: 2017 INDUSTRY REPORT


WHEN: MONDAY 6 NOVEMBER 10.30-11.30


WHERE: INTERNATIONAL MEDIA CENTRE


Find out the latest trends in the travel and tourism industry with the unveiling of the World Travel Market 2017 Industry Report. Open to press only.


Presenters: Paul Nelson, WTM Portfolio Press & PR Manager | Aaron Heslehurst, BBC Presenter


WTM LONDON TOP 100 CITY DESTINATION RANKING REPORT, BY EUROMONITOR INTERNATIONAL


WHEN: TUESDAY 7 NOVEMBER 14.55-15.45


WHERE: WTM INSPIRE THEATRE


Find out which city destinations have been ranked the world’s top for 2017, 2020 and 2025. Euromonitor


International presents the Top 100 City Destinations Ranking report, incorporating Global Travel Trends. Working together for 12 years, WTM London and Euromonitor International have been at the forefront of accurately predicting major travel trends around the world, looking at how the travel industry is developing in a rapidly changing landscape. City destinations are at the forefront of tourism growth, but are also dealing with challenges concerning overcrowding and mobility. Many of the trends discussed in this report are borne out of the opportunities and challenges that cities face. NOTE: A press only running of this session takes place at 10.30-11.30 in the International Media Centre on Tuesday 7 November.


Organised by Euromonitor


Moderator: Wouter Geerts, Travel Analyst, Euromonitor International Panellists: Caroline Bremner, Head of Travel, Euromonitor International | Nadeje Popova, Travel Project Manager, Euromonitor


THE TRAVEL MEDIA MARKET – GLOBAL ADVERTISING TRENDS AND HOW TO FOCUS ON RESPONSIBLE TOURISM


WHEN: TUESDAY 7 NOVEMBER 11.30-12.30


WHERE: WTM INSPIRE THEATRE


What are the trends and developments of the Travel Industry’s advertising budgets? Research experts Nielsen shares insights derived from its quantitative and qualitative data. The focus will then go to sustainability and Responsible Tourism Advertising: An earlier Nielsen study showed that consumer brands that demonstrate commitment to sustainability outperform those that don’t. Using ‘big data’ and case studies to provide insights into how sustainability is represented in above-the-line advertising and what the travel industry can take into consideration when shifting its marketing focus onto Responsible Tourism.


Organised by Nielsen


52 WTM Preview 2017


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