SEMINARS & EVENTS
SOCIAL MEDIA/DIGITAL WTM TRAVEL
PERSPECTIVE SESSIONS WHEN: WEDNESDAY 8
NOVEMBER 13.30-17.00 WHERE: WTM GLOBAL STAGE
13.30-14.00 FACEBOOK: TWO BILLION AND COUNTING According to Facebook statistics, two thirds of its UK users are interested in travel. Globally, that suggests a market of more than 1.3 billion. There’s no doubt that Facebook and its siblings Instagram and WhatsApp are social media heavyweights when it comes to travel. We hear how the company is helping travel and tourism businesses target that army of travellers in innovative ways.
14.05-14.45 – PANEL: IS INFLUENCER MARKETING THE WAY FORWARD FOR DESTINATIONS?
Brands and agencies struggled in 2017 to understand and harness infl uencers. They demand a lot but
WTM LONDON & TRAVERSE PRESENT ®
WHEN IS A FOLLOWER NOT A FOLLOWER?
WHEN: MONDAY 6 NOVEMBER 12.00-13.30
When it comes to hot topics in digital infl uence, the fake follower argument has defi nitely been the big one of 2017. This session will look at what constitutes a ‘real’ follower, how to spot who’s not being truthful with their numbers and spend time looking at the best ways to work with infl uencers.
Speakers: Jordan Simons, YouTuber, The Life of Jord | Julie Falconer, Travel Blogger, A Lady in London
BEYOND SIMPLE OUTREACH
WHEN: TUESDAY 7 NOVEMBER 14.30-15.30
The different ways to work with infl uencers to get the most bang for your buck from. From YouTube events to year long blog ambassador campaigns, there are a huge amount of ways in which you can work effectively with digital infl uencers as we head into 2018. This session looks at the different ways to work with digital infl uencers.
Speaker: Emily Leary, Blogger, Presenter and Digital Infl uencer, A Mummy Too
DIVERSIFY OR DIE
WHEN: TUESDAY 7 NOVEMBER 15.30-16.30
Gone are the days when posting a picture to Instagram was enough to justify working with a top brand, bloggers can no longer just post a review and YouTubers need to back up video with strong social media and live coverage.
Speaker: Macca Sherifi , Blogger and Vlogger, An Adventurous World
many deliver very little. But there are some very good ones delivering a great deal, and increasingly offering up creative solutions as well as audiences. But how do you fi nd them? Should you pay them? And are those audiences actually being infl uenced?
Moderator: Steve Keenan, Co- founder, Travel Perspective Speakers: James Street, Co- founder, Whalar | Mark Henshall, Head of Content, Qubist | Danica Calderhead, Dash Hudson
14.50-15.20 WHY DESTINATIONS HAVE TO CHANGE HOW THEY SELL THEMSELVES
AirBnb and Visit Sweden have worked together to sell the country while Visit Jersey is leaning heavily on video content. AirBnb, meanwhile, has launched Trips, turning hosts into centres of information.
Moderator: Mark Frary, Co-founder, Travel Perspective Speakers: Enver Duminy, CEO,
Cape Town Tourism | Aisha Shuaibu, AirBnb host
15.25-15.55 GROWING THE PERSONAL BRAND A growing number of vloggers are recognising they need to become personal brands, some of them even employing staff to help them do so.
Moderator: Mark Frary, Co-founder, Travel Perspective
16.00-17.00 – THE BEST OF SOCIAL MEDIA 2017 Following on from Sweden and AirBnB, we present our annual challenge to fi nd the Awfully Entertaining Social Media (Awesomes) of 2017.
Judging panel: Jennifer Howze, Co-founder, BritMums | Benji Lanyado, CEO, Picfair
Organised by Travel
Perspective
Sessions organised by Traverse
48 WTM Preview 2017
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