SOCIAL MEDIA/DIGITAL
SELLING THE SILK ROAD: UNITE AND CONQUER
WHEN: MONDAY 6 NOVEMBER 10.30-12.00
WHERE: SOUTH GALLERY ROOMS 7 & 8
Once acclaimed as the “greatest route in the history of mankind”, modern- day travellers experience the Silk Road as a myriad of interconnected routes, incredibly rich in natural and cultural heritage, but spread across various countries throughout Asia, the Middle East and Europe. Is it feasible to promote the Silk Road as an overarching tourism route? Is dividing the Silk Road into thematic themes or cluster regions the road to success? What role can marketing and social media play in promoting the Silk Road? These and many more questions will be examined.
HOW TO BUILD A DREAM CONTENT TEAM
WHEN: TUESDAY 7 NOVEMBER 16.45-18.00
WHERE: WTM GLOBAL STAGE
Content is the name of the game now if you want to succeed online. This session goes behind the trend to understand how teams are reinventing themselves to be more content ready and how they’re pulling together creative talent and an always on editorial workfl ow to be able to engage wherever and whenever.
Organised by DTTT
Organised by UNWTO and Travel Perspective
Moderator: Steve Keenan Speakers: Andy Janz, Managing Director, China Tours | Steven Hermans, Writer, Caravanistan | Lyn Hughes, Publisher, Wanderlust Magazine | Jonny Bealby, Owner, Wild Frontiers
TERRY JONES FACE TO FACE
WHEN: MONDAY 6 NOVEMBER 14.00-14.55
WHERE: WTM GLOBAL STAGE
Interviewer Mark Frary talks to the Travelocity founder and chairman of Wayblazer about the growing importance of artifi cial intelligence and how to innovate in travel.
Organised by Travel Perspective
Moderator: Nick Hall, CEO and Founder, Digital Tourism Think Tank Speakers: Mark Henry, Central Marketing Director, Tourism Ireland | Ross Borden, Founder, Matador Network | Robert Wells, Marketing Manager, Evaneos | Bart van Poll, Co-Founder of Spotted by Locals | Simon Lewis, Travel Concept Solutions
THE ERA OF INTELLIGENT TECH IN TRAVEL
WHEN: WEDNESDAY 8 NOVEMBER, 10.30-12.30
WHERE: WTM INSPIRE THEATRE EU490
Technology has evolved to reach a new era which many have spoken about for years but few saw coming so quickly. Technology has now become so integrated into our world, environment, possessions, buildings, processes and conversations that we no longer see a clear division between what is online and what is offl ine, what is connected and what is not and now what is human and what is automated. We’ll be exploring recent developments in a series of short, punchy and expert-led sessions. With a critical view, great case studies and a expert opinion.
Organised by DTTT
Moderator: Nick Hall, CEO & Founder, DTTT
WTM Preview 2017 47
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