| SOCIAL MEDIA MARKETING | PRACTICE MANAGEMENT At the end of the day, stay true
to your brand and remember that social media can be a minefield for healthcare practitioners so don’t risk crossing any lines that may be blurred.
about having a two-way conversation. But not all social media platforms work the same way. Therefore, the best approach to each should be fine tuned to target the user you are trying to connect with so that you can reap the benefits of the social networking sites you are active in. Conducting contests and competitions
6
is always welcome and can spark a lot of engagement. Complimentary products or non-surgical treatments are a good choice for prizes. Gift cards are particularly appreciated as well. Giveaways are also fairly simple to do, especially around holidays. These tactics can all create buzz and generate new fans and followers. But it will not be worthwhile to use any of these tactics unless you have a sufficient fan base to make it impactful. On my own beauty site,
Beautyinthebag.com, we are very active on all social media
Connecting with fans and followers Interacting with fans is a vital component of social media; it’s
platforms. One of the strategies that has been successful for us is to promote regularly scheduled posts and events throughout all of our platforms to maximize exposure. For example, we host bi-weekly #GorgeousGiveaways every other Monday starting at 11 am, and we choose the winners every other Sunday. We also host frequent #TwitterChats on Tuesdays at 1 pm. Another popular feature is our #BeautyGurus, which are profiles of makeup artists, aestheticians, cosmetic doctors, dermatologists, plastic surgeons, and others that go live every Sunday at 12 noon. By incorporating regular intervals for these special initiatives, our fans have become accustomed to checking them out at those exact times. We begin everything as a post on the site, and then repackage the content in a unique way for Facebook, Twitter, Pinterest, and Instagram and post that content at different times to cast the widest net. Whatever route you take, be sure to keep the ‘social’ in social media.
to them. Even if you have scores of followers, if you do not engage with them properly, it is kind of a wasted effort. It is not uncommon to find content
7
Be sure to tell your patients and fans where to find you in the social space
online from clinics and practitioners that is all about pure self-promotion: 'The first clinic in the State to…,' 'The Best Cosmetic Doctor in New York,' etc. This will only take you so far. First of all, it is neither clever nor imaginative. It is also not entertaining or eye catching. Think of your social media platforms as a place to share information, interests, and passions. By the same token, if every post is just about a ‘3 for 2 Offer’ or ‘20% off Fillers,’ fans will lose interest and eventually opt out. Take the time to think
about how to engage with them effectively. What do they like? What are they looking for? What will they want to share with their own followers? If you don’t know, just ask them. Use a survey to find out, or ask your patients to give you some insights on what rocks their world.
It's not all about you — it's about them Learn the difference between talking at your fans and talking
fotosearch.com STOCK PHOTO WEBSITES
shutterstock.com
fotolia.com
bigstockphoto.com
corbisimages.com
depositphotos.com
istockphoto.com At the end of the day, stay true to your
brand and remember that social media can be a minefield for healthcare practitioners so don’t risk crossing any lines that may be blurred. Running a medical clinic as a licensed practitioner is not the same as managing a retail store or a restaurant. The stakes are much higher, and patient privacy regulations apply.
prime-journal.com | October 2015
59
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72