PRACTICE MANAGEMENT | SOCIAL MEDIA MARKETING | MARKETERS
OF HIGHLY EFFECTIVE SOCIAL MEDIA
SEVEN HABITS
are continuously evolving, Wendy Lewis explains how the core values of what makes us social remain constant
I
WENDY LEWIS is President of Wendy Lewis & Co Ltd, Global Aesthetics Consultancy, author of 11 books, and Founder/ Editor-in-Chief of www.
beautyinthebag.com. She is a contributor to a number of trade and consumer publications in the USA and Europe.
contact
wl@wlbeauty.com 56
N HIS NUMBER ONE BESTSELLER, 7 HABITS OF Highly Effective People®, author Stephen R. Covey presented a framework for how to be productive, efficient and effective.
His seven
habits move the reader through three main stages: from dependence (relying on others), to
independence (learning to make your own decisions), and finally to interdependence (cooperation to achieve something better than what can be achieved independently). Covey’s concepts lend themselves well to the
emergence of social media marketing that has become an integral part of every digital marketing campaign. Having a strong presence on social media is a critical success factor for aesthetics clinics. Just as Covey described, you may start out by relying on others for guidance and help. As you get more proficient, you will start experimenting on your own and branching out. Finally, when you get comfortable with social media and have added some notches to your belt, you will become more inclined to collaborate with strategic partners and figure out ways to work together to maximize results. Consumers and customers today are interacting
online daily with their favorite brands, celebrities, and cosmetic doctors through an ever-increasing list of social networking platforms, including Facebook, LinkedIn,
October 2015 |
prime-journal.com
Google+, Twitter, Instagram, Pinterest, YouTube, and more. The biggest challenge is how well clinics can implement strategies to get the most benefits out of their efforts. A well-executed social media strategy will enable your clinic to cut through the clutter and stand out from the crowd. With the advancements made in social media tracking platforms, Facebook insights, and Twitter insights, you can effectively measure the key performance indicators (KPIs) that are most important to your clinic. If your progress is not measured, you are missing out on the opportunity to set benchmarks and improve your results. Before you commence with a social media strategy, set metrics to determine what results you are aiming for. For instance, if your main goal is to create a following, measure followers, fans, and subscribers. If you are keen to generate traffic to your clinic website, then set a metric for unique visitors generated from your social platforms. Follow these expert tips for best practices on social media that will help promote your clinic.
Be strategic about the most valuable platforms To get the most return on your investment from social media marketing, choose your platforms wisely. You don’t need to be the first to jump on board all
1 Even as social networks and platforms
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72