INDUSTRY INSIDER | SHIELD CENTERS | more, so it becomes more important, and disease
prevention takes precedence over treatments. We want to change the way people are living through their silver years,’ says Leclercq. The SHIELD initiative is a response to the expected
emphasis on the importance of skin health for a rapidly growing, ageing population, which has a powerful effect on healthcare and society as a whole. Enter The Global Coalition on Aging (GCOA), launched in 2011 as an organization whose stated vision encompasses innovative market solutions enabled by progressive public policy with the goal of creating a framework for healthy and active ageing. According to Executive Director Melissa Gong
Mitchell, the driver behind GCOA was recognition that there were not enough business voices talking about ageing, and the talk was all negative. ‘We wanted to make the conversation more positive. If we can make significant advancements to keep us healthier and more active as we age, we can turn ageing into a positive thing,’ said Mitchell. So they brought together more than a dozen global brands across healthcare, pharmaceuticals, financial services, technology, and the home care industry, all of whom shared an optimistic view of the ageing population. Galderma is a founding member of the organization. She continues, ‘We have been working
the ageing agenda requiring innovative approaches. To that end, we are working with Nestlé Skin Health and Galderma to elevate the topic among key global audiences,’ says Mitchell. One of the GCOA’s main roles is to help SHIELD define
the concept and what it will become over time. ‘We will shape the public discussion on how policymakers, businesses and society at large can comprehensively address these new demographic realities and apply innovative solutions that recognize the opportunity of global ageing. By 2020, there will be 1 billion people over the age of 60. Nestlé Skin Health’s SHIELD initiative recognizes that longevity leads to an even greater demand for healthier skin across our lifetimes and will serve as a leading innovator to enable healthier and more active ageing,’ says Mitchell. ‘Skin health is vital to the quality of life of all age
At Galderma, we look at SHIELD as
with our member companies to better understand the demographic shift and investigate the actions that will help turn global ageing from a burden to an opportunity. We examine issues from how to adapt commercial strategies to an ageing population to the impact of health on active ageing. We have looked closely at how companies can adapt their products, services, and also how ageing impacts the workplace and work force. If we are living 30 years longer than a century ago, we can’t look at ageing in the same way. We need to explore ways to leverage the value of older workers in the work force and how to use intergenerational teams more productively.’ In myriad ways, the GCOA are championing the idea
that being older does not mean people cannot be productive in the workplace. ‘Research shows that productivity increases with age, and it should come as no surprise that our physical and mental health play a critical role in that workplace involvement. In the global ageing conversation, there is a strong focus on the chronic diseases of ageing, such as Alzheimer’s, heart disease, diabetes, and cancer. These are critical areas that must be addressed. However, the “ageing dialogue” was missing conversations about the natural conditions as we age, including vision loss, muscle mass deterioration, and skin ageing. For example, skin health is not always seen as a health issue. As our largest organ, our skin protects us and serves as our interface with the outside world. Because we are living longer, our skin must protect us for longer. Skin health must become a priority within
20 October 2015 |
prime-journal.com
a visionary tool and terrific accelerator of innovation fueled by a unique multidisciplinary approach.
TODD ZAVODNICK PRESIDENT AND GENERAL MANAGER FOR GALDERMA NORTH AMERICA
groups. Proactive skin care will help us obtain healthier skin as we age and support more active ageing throughout our lifetime. To Galderma’s credit and Humberto Antunes’ vision, they are embarking on something that can really change the world,’ said Sadick, who will be presenting the global developmental aspects of the SHIELD program at IMCAS Paris in January 2016.
The next big idea Winkelman makes it clear that SHIELD is not just another research and development organization. On the contrary, he considers the centers to be hubs of a vast international network of like-minded partners who recognize that idea generation in skin health needs a new
paradigm and an accelerator. ‘SHIELD intends to be that accelerator,’ he adds. According to Chicago-based facial plastic surgeon
Steven Dayan, ‘This represents the future of skin health and skin education. Nothing like this has ever existed before, and it is very exciting. It is more theoretical or ethereal than just about actual product development. If you’re a doctor with a creative idea, you are going to want to be part of this. Nestlé Skin Health is creating something that is ahead of its time.’ Leclercq sees this mission as a flat world where there is
no hierarchy. ‘All people will have access to the benefits of SHIELD,’ he says. ‘SHIELD is all about convergence; convergence of skill, of expertise, and of ideas. We will create the forums for this convergence to bring new concepts to life.’ So for anyone who has a new idea and is searching for
a home, SHIELD is positioned as the mothership of skin health and internal health innovation that will embrace all levels of experts. No idea is too big or too small.
Resources:
www.Nestlé
skinhealth.com www.globalcoalitiononaging.com
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