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INDUSTRY INSIDER | SHIELD CENTERS |


and external rejuvenation. The comprehensive global undertaking aims to develop cutting edge solutions improve global health throughout life. SHIELD plans to get involved in public health by promoting outreach programs to educate the elderly, improve public school systems and to help people with all aspects of their lives.’ Warren Winkelman, MD, MBA, PhD, FRCPC, FAAD, a


board-certified dermatologist and social scientist in e-health innovation policy, management, and evaluation, joined Galderma in 2012 as Medical Director, and has now taken on the role of Senior Medical Director and Head of Medical Innovation for SHIELD in New York City. As he explains, ‘Clinicians and other professionals


research centers. This is about more than just looking


at ageing skin and skin health. It is much bigger than that. It is evolving into an incubator for skin innovators across many fields of expertise who can bounce back their ideas for discussion. And it is global — so these events at future centers will be in real-time taking place in many corners of the world,’ he says. Leclercq and his team have big plans. Next on their hit


list after the flagship in New York is the Shanghai SHIELD center, expected to be up and running during Q1 2016. Hong Kong will follow in early 2016 and Tokyo in late 2016. So far, Sao Paulo is the only location slated for Latin America. There will also be centers in Stockholm, as well as one in Switzerland, either Geneva or Zurich. Then they will circle back to North America by opening locations in San Francisco or San Diego, Dallas/Fort Worth. Lastly, Sydney and Seoul are targeted. The sequence of the rollout is anticipated to take two to three years, which is a staggering undertaking when you consider the distance, cultural variances, and language barriers between each location. ‘We plan to adapt the activity to the individual


environment. All of the SHIELD sites will have the same main activities and education focus with full time physicians on board to run the center and an advisory board for each,’ says Leclercq. There is also a Global Advisory Board consisting of physicians, scientists, and other specialists. They are banking on igniting a combination of internal innovations from Galderma and Nestlé Skin Health with interdisciplinary advances in clinical dermatology and research with this unique strategy.


SHIELD Center, New York City


know that skin health is a highly fragmented and dispersed discipline across the globe. It can seem frustrating, if not impossible, for knowledgeable, experienced clinicians with unique perspectives or interesting ideas to have their voices heard. SHIELD will be the new gathering places for passionate and creative private practitioners, clinician-researchers, and nursing and academic professionals in dermatology, plastic surgery, gerontology and others, to share thoughts, values, experiences, and ideas about the future of skin health.’ He continues, ‘SHIELD teams across the globe will work


collaboratively to develop innovative projects, documents, technologies, and educational initiatives to drive skin health thinking and practice in the 21st


century.’ The plan is for SHIELD to serve the dermatology and


skin health professional community in two ways; first, according to Winkelman, as an incubator for new ideas and unique collaborations between clinicians, scientists, healthcare and health service professionals, business leaders, healthcare organizations, technology enterprises, and others dedicated to the future of skin health. Secondly, it will be a showplace for healthcare professionals to immerse themselves in the most innovative technologies in skin health education, investigation and discovery. According to Todd Zavodnick, President and


SHIELD is all about


convergence; convergence of skill, of expertise, and of ideas.


We will create the forums for this convergence to bring new concepts to life.


DIDIER LECLERCQ, MANAGING DIRECTOR, SHIELD NETWORK


General Manager for Galderma North America, ‘As the valued partner of healthcare professionals, Galderma will uniquely contribute to advance the science and education about skin health by fostering innovative collaborations through SHIELD. SHIELD embodies our commitment to advance skin health science and research. At Galderma, we look at SHIELD as a visionary tool and terrific accelerator of innovation fueled by a unique multidisciplinary approach.’


Global challenges of ageing As American Jazz musician James Herbert


Skin health initiative According to New York based dermatologist Neil Sadick, MD, ‘Nestlé Skin Health is really breaking new ground with the SHIELD program. It is not just geared to aesthetics


18  October 2015 | prime-journal.com


(‘Eubie’) Blake who died at age 100 is credited with saying, ‘If I knew I was going to live this long, I would have taken better care of myself.’ That rings true today as well. ‘Fifty years ago people


were dying in their 50s, so taking care of their skin was not so important. But now we may live to 100, 110 or


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