MEETING REVIEW |
(Far left) Lunch served in the exhibit hall; (left) Dr. Bruce Connell receiving the Multi-Specialty Foundation for Aesthetic Surgical Excellence Lifetime Achievement Award
and not to be missed. My staff joins me every year, and they always come back to the office with fresh ideas and a renewed energy to do things better,' said Albany, New York facial plastic surgeon Edwin Williams, President
Elect, American
Academy of Facial Plastic and Reconstructive Surgery (AAFPRS). Among the critical topics on the minds
of attendees were the rise in new platforms in social media, including Pinterest and Instagram; successful promotions to avoid the Groupon trap; how to calculate ROI from SEO; and the newest updates from Google, Facebook and more. Newport Beach plastic surgeon Sanjay Grover shared his take on building your brand, and Advisory Board member Tracy Drumm offered advice on developing a marketing plan, which is all too often overlooked by practices. I enjoyed participating in the focus
Drs. Jonathan Sykes, Heidi Waldorf, Donn Chatham, Steven Pearlman, and Richard Anderson dressed up for the 'Contemporary Aesthetic Dilemmas — Can we Develop a Consensus' panel
200 board certified plastics surgeons
from the US and abroad and we are expecting it to grow exponentially by next year,' said Dr. Saltz. The Dermatology Times roundtable discussion focused on body contouring and skin tightening moderated by Drs. Saltz and Stevens. As expected, each of the panelists has his own ‘go-to’ energy based device(s) for melting fat, tightening skin, and smoothing cellulite, and most have several systems in their practices. It gives new meaning to the famous quote widely used in aesthetic surgery that has been attributed to everyone from Buddha to Mark Twain: ‘If all you have is a hammer, everything looks
like a nail.’ In fact,
practitioners today need to have many hammers in their toolbox, as there are plenty of nails to go round and every nail
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needs a different tool or combination of tools.
The patient experience This conference is known for its intensive practice marketing and management symposia. In fact, it is arguably the most robust conference for learning how to start a practice, build a practice, manage staff, and market your services globally. The program is actually so dense that there is little time left for questions and answers and many attendees leave with pages of notes and photos of slides to refer back to. 'What is unique about
the Vegas
meeting is that it attracts physicians, surgeons, nurses, PAs, and aestheticians of all specialties and at all stages of practice. It has grown into one of the most important annual conferences in aesthetic medicine
August/September 2015 |
prime-journal.com
group: 'Protecting Your Reputation — Your Most Important Asset'. Moderated by Dr. William Beason and attorney Michael Sacopulos, the panel consisted of three lawyers, three physicians, and three consultants, which made for a very lively debate on the heated topics of ratings, reviews, refunds, and regulations as in HIPAA, as well as YELP and social media snafus to avoid. It comes as no surprise that doctors and administrators across all specialties encounter daily challenges regarding bad reviews, fake reviews, and patients demanding refunds or holding them hostage. In this era of transparency, a few negative reviews can add up and significantly impact a physician’s ability to grow his or her practice. The panel concluded that it was wise to take any unpleasant conversations offline, to resist the temptation to respond emotionally in an open forum, and to try to mitigate a toxic doctor-patient relationship within reason to avoid lengthy and costly litigation. All the panelists concurred that a few bad reviews are acceptable and consumers are getting wiser to comments online that do not ring true or have a hidden agenda. As long as your review and ratings are mostly positive, your reputation should be intact.
For more information and to view future
dates and programs, visit:
vegascosmeticsurgery.info
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