FORECAST 2017
Whatever the weather...
What can we expect 2017 to bring the world of business travel? BBT casts the runes...
By ROB GILL M 56 BBT November/December 2016
AKING PREDICTIONS AND FORE- CASTS IS A PERILOUS GAME – just ask the succession of distinguished economic bodies that have had to
backtrack on their predictions about how the UK economy would perform following the Brexit vote. Anybody daring to put their head above
the parapet could find themselves in the firing line if their predictions turn out to be wide of the mark. As the Nobel Prize- winning Danish physicist Niels Bohr once said: “Prediction is very difficult, especially if it’s about the future.” Brexit has also undoubtedly thrown
something of a curve-ball into the usual calculations – a survey of members of the Institute of Travel Management (ITM) found that 64 per cent thought leaving the
European Union (EU) would eventually push up the cost of flying. Despite these factors, making pre- dictions is still a game worth playing; whether it be about this season’s winner of the Premier League or next year’s likely movement in airfares and hotel prices. Luckily, a couple of the major business travel companies – Carlson Wagonlit Travel (CWT) and BCD Travel’s research arm Advito – have risked creating hostages to fortune to produce their forecasts for the likely direction of corporate travel in 2017. These predictions include the two
biggest costs within business travel: airline fares and accommodation rates. Plus other elements such as ground transport, and meetings and events, as well as more in- tangible developments such as the advance of technology and the potential impact of Brexit during 2017.
BUYINGBUSINESSTRAVEL.COM
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