in association with
PREFERRED OPTIONS HOTEL vs PEER-TO-PEER SALES
Research body Euromonitor International analysed company data to get a picture of how the lodging landscape might develop over the next five years.
US$60bn
US$50bn US$40bn
US$30bn US$20bn US$10bn US$0bn
2011
The GTMC/HRS study asked the travellers polled where they would rather stay when on a business trip.
2%
Marriott boosted by acquisition of Starwood >
21% 2012 2013 2014 2015 2016 2017 2018 2019 2020 Marriott Accor Source: Euromonitor International 4% 3% Hilton IHG Homeaway Starwood Airbnb Total 28% Proportion of
businesses that allow home-sharing services.
68% 49% 28%
of travellers have either booked a sharing economy service while on business or would consider it.
use the sharing economy for comfort (compared to 40% for location).
28%
Percentage of millennial travellers who will increase their use of ride-share services over the next financial quarter.
Source: GBTA Global Business Traveller Sentiment Index THE SHARING ECONOMY IN YOUR PROGRAMME Egencia questioned more than 6,000 travellers on travel policies within their businesses.
96% 59%
of UK business travellers use a sharing economy service when travelling for work (despite 41% of companies having a policy allowing it).
Source: Egencia report: Policy vs Policing
of travellers have either incorporated a sharing economy lodging service into a business trip or would consider it.
cite experiencing a local culture and meeting new people as a reason for using the sharing economy.
23% year-olds 18-29- 70% In a chain hotel In an independent hotel
In a room or home from a rent/share site such as Airbnb or Homeaway
In a short-stay serviced apartment
Source: GTMC/HRS Booking Accommodation and the Business Travel Experience
2%
75%
28 BBT November/December 2016
BUYINGBUSINESSTRAVEL.COM
Value in sales
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