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before confirming the booking or referring it to a booker. And because many bookers/ travellers often book out of hours, 24-hour access is available to all users, whether using their phone, desktop or tablet. Digital approval is also built in and a


basket of options can be sent to the travel- ler for selection, and on to a manager for ap- proval or further approval, with comments on out-of-policy activity or trip rejection. Customisation allows ultimate versatil-


ity and personalisation, according to client sector, policy, fare eligibility or payment codes. Visual guilt encourages adherence to policy and budget management and streamlined reconciliation complete the picture, all of which contributes to the depth and breadth of the comprehensive reporting suite.


RESULT Just six months into the life of KT Online, the benefits are apparent, including: first- time adoption in three months by 20 UK/US customers who had previously rejected cor- porate tools; 11% overall greater adoption with minimum promotion and training;


increased use of specialist tickets from 6% of monthly tickets booked to 24%; and 90% reduction in calls to the online helpdesk thanks to the intuitive interface. As one client puts it: “The difference the


new tool will make to the travel team will be fantastic. Bookers have described how clear and easy it is to use.”


BEHIND THE SCENES Key Travel used a proprietary platform, which works across static and mobile chan- nels. This is underpinned by APIs that were developed internally to enable integration into GDS, suppliers and content aggregators. This includes third party providers such as Expedia, and directly with brands that include Premier Inn and Travelodge, to give the ultimate range of content.


LOOKING AHEAD The second phase of development has already started to provide a new booking tool for agents and mid-office systems, delivering a more effective email- and phone-booking experience and internal efficiencies; full integration of online,


phone, mobile and email booking chan- nels; and extended product offerings with a shorter time to market. Paul Broughton, Travelport’s managing director for UK and Ireland commented: “Key Travel is a worthy winner of the Travelport/GTMC award. It has put the customer at the heart of its offering and designed a product that is flexible, device agnostic and recognises the convergence of behaviour between business and leisure travellers. By collaborating so closely with their key customers they have also been able to design a product that really works for the end user. This customer-centric approach is something that aligns with our values at Travelport and I congratulate the whole Key Travel team on their achievements.”


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