AERO AMBULANCIA AIDS RECOVERY
As business declined during the economic downturn,
Helidosa
revenue streams, which resulted in the founding of Helidosa Aero Ambulancia. This new air ambulance operation began by After all, that was the traditional business model. However, during a casual conversation between Gonzalo and a colleague,
the
colleague said, “You’ve got it all wrong; instead of charging a lot of money to very few people, you should consider charging a little bit of money to a lot of people.”
The light bulb in Gonzalo’s brain switched on and he instituted an air ambulance membership program that everyone in the country could afford. If a person was not covered, it was only because they chose not to be. The affordable price is $2.99 the insurance company collecting premiums and forwarding $1.40 of each premium per month to Helidosa. There’s no small print, no pre-screening. For that amount of a medical facility, no matter where you are on the island they come and get you … guaranteed.
52 Mar/Apr 2016
membership program was in service, 14 September 2009, there premium payers. These members The word spread and seven months later the program had 1,000 members … and 10,000 members eight months after that. two patients per day.
Air Evac Lifeteam, the second largest EMS operator in the membership model. Did Helidosa Aero Ambulancia get that business concept from them? “Honest to God, we did not. We actually came up with that idea on our own,” said Castillo. He went on to company. Air Evac’s CEO at that time, Colin Collins, invited the Helidosa team to West Plains, Missouri, so they could get an in- depth look at Air Evac operations. realized that Air Evac was also using a membership model. “Our visit to Air Evac Lifeteam was a operations,” said Castillo.
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