Interactive ONLINE FRAUD PROTECTION
Fighting fraud is the key to a fair game
Online gambling and gaming have become billion dollar industries that straddle continents, engaging millions of people from all walks of life and demographics. However, with this success, has come the serious risk of high-tech fraud.
The flow of money within online gambling is plain to see, as customers gamble their money in the hopes of winning more on a variety of games, from roulette to poker, to blackjack and even slot machines. The online gambling industry will be worth an estimated $41.4 bil- lion by the end of 2015.
We are also increasingly seeing the commoditisation of online gaming experiences through “in game purchas- es”. These most often take the shape of special items that a player can outfit their in-game character with to achieve new abilities and gain an edge over other play- ers. It may sound relatively minor and trivial to non- gamers, but the videogame industry, with almost all of its products having some form of online gaming ele- ment, is set to be worth of a staggering $55 billion by the end of 2015 .
The financial model in both of these closely related industries is absolutely dependent on maintaining the trust of the customer. Customers are no longer operat- ing in a bricks and mortar environment, they are using real world money in virtual environments. Trust there- fore becomes paramount to repeat business.
The great threat to this trust is fraud.
Since real money is at stake in both of these games, they inevitably attract fraudsters and cheats who will try to exploit loopholes or security features to gain prof- it illegally. Fraudsters use many tools and techniques to mask who they really are and their intentions.
For example, in online gaming fraudsters may find the quickest way to win is by using stolen or fraudulent credit card details to buy large amounts of in-game money or other bonus items that give them an unfair advantage. Fraudsters will also use stolen credit card details to buy paid memberships of online games, com- bined with the ability to use stolen funds to buy in- game purchases. This enables them to earn real or vir- tual currency at a faster rate. Although this may seem
1 3 2 l It may sound relatively minor
and trivial to non-gamers, but the videogame industry, with
almost all of its products having some form of online gaming element, is set to be worth of a
staggering $55 billion by the end of 2015 .
like a desperate gamer wanting to get the edge over their competition, in both online gaming and gambling, fraudsters often have far more nefarious motives.
Types of fraudulent activities and methods include: l
Illegally obtained card details. These are sourced through phishing attacks. These phishing attacks work through an email, enticing message recipients to visit and log into a fake website that will then steal banking credentials from the victim.
Fake emails to install illicit crimeware on individual computers. Tools such as keyloggers and screen scrapers enable criminals steal card data, use it to buy in-game currency or operate an online casino to gain further winnings with no risk of monetary loss to the fraudster.
l
Multiple identities. Fraudsters may attempt to estab- lish several online identities and take up several seats at an online poker table, for instance, giving them a huge advantage in the game and increasing their odds of winning tremendously.
l Money laundering. Online gambling provides a per-
Donald Bush, Director of Marketing, Kount
Don joined Kount as the Director of Marketing in October 2010 and became Vice President of Marketing in December 2012. Don attended Brigham Young University studying Business Administration and Marketing. Don has worked in several management roles within the technology segment for over 20 years with both hardware/software manufacturers and as a partner in two top technology marketing agencies. He has led products launches and marketing programs for dozens of companies around the world such as Citi, HP, IBM, Kodak, Motorola and Weyerhaeuser and co- authored the seminar series, “Common Launch Disasters and How to Avoid Them.”
In online gaming fraudsters
may find the quickest way to win is by using stolen or
fraudulent credit card details to buy large amounts of in-
game money or other bonus items that give them an
unfair advantage. Fraudsters will also use stolen credit card details to buy paid
memberships of online games, combined with the
ability to use stolen funds to buy in-game purchases.
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