Poland
all over the country. In 2013 the company received a licence to operate online betting. In 2005 Totolotek was acquired by Intralot.
The company offers sports betting Toto Mix and Toto Racing, Football betting Toto Liga and Toto Gol and horse betting via Toto Lotek.
Toto Mix is the main product whilst Toto Liga offers 13 football games in three sets – the Polish League, English League and Other Leagues. Toto Gol is six football games offered in two sets.
Toto Lotek is horse race betting with bets accepted on races at the Polish race track and races in Sweden. Toto Racing is dog/greyhound racing and is the latest product offered by the company and released in February 2013.
The other large bookmaker include MILLENNIUM which was founded in 2001 and E-Toto has been in operation since 2011 and provides bookmaking services. Meanwhile the Polish Jockey Club was established in 2001 and is regulated by the Act on Horse Races.
ONLINE Until 2012 online gambling in Poland was illegal.
This didn’t stop the Polish betting online via foreign companies and there were at the time no internet restrictions to stop Polish from entering foreign betting websites.
The Polish government were worried about the increasing threat of social problems and gambling addiction and in May 2011 an amendment was added to the Gaming Act 2010. This basically banned online operations for locally licensed companies and then essentially re-introduced it through state regulated sites and online sportsbooks were legalised.
This saw the market after its slump in 2010 recover despite the fact the government maintained a high 12 per cent holding tax on betting activities.
Three main companies offer online betting – Totolek, STS and Fortuna (37 percent market share) whilst others such as Betako and Millennium also offer smaller operations. Although the government does try and block foreign based sportsbooks it is said the unregulated online market is five times bigger than the regulated market.
Fortuna received its Polish online licence in 2012 followed by STS and Millennium and Totoltek in 2013. The Polish market at first saw a slow take up of licences mainly due to the high taxes and charges imposed by Poland.
Due to the high taxes operators offered poor odds and as such sports bettors looked to international sites which in turn led to the government blocking
1 0 6
MARKET BREAKDOWN SECTOR CASINO
NUMBER OF
LICENCES 2013 51
33
NUMBER OF
CENTRES 2013 51
2,731
REVENUES 2013
PLN2.5bn
BINGO HALLS 00 - BETTING SHOPS
101 101 PLN879.3m
INTERNET GAMING 4- PLN4.9bn (estimate) GAMING HALLS
PLN2.0bn
payments to certain sites and ISP blocking others. Some online companies pulled out of Poland and the market suffered.
However it hasn’t stopped the gamblers. In February 2014 it was said the Polish online gambling market was estimated to be worth €4.9bn with Polish operators accounting for nine percent of this.
The EU put pressure on Poland to free up its online market and an amendment to the 2013 Gambling Act was added which allowed transactions from all
European licensed payment processors including e- wallets. This gave Polish bettors an easier and quicker option to fund their accounts using licensed sites.
The two largest foreign operators in Poland are Bet365 and Bet-at-Home which have 50 percent of the market between them. The market is divided between Bet365 (35 percent), Bet-at-home (23 percent), Bwin (5 percent), Fortuna (4 percent), STS (three percent) and Millennium (two percent) whilst William Hill, Betclic, Unibet, Sportingbet and Expekt have three percent each.
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