Hungary H
ungary has a fairly closed and monopolistic market. There are currently three casinos and no gaming halls after being prohibited
in 2012.
There is one state gaming operator who governs the lottery and betting sector, one horse race betting operators and 19 card room operators.
Sports betting is however big in Hungary. Pari- mutuel betting on horse racing has been around since the 1880s when bettors could purchase tickets in tobacco shops and lottery offices. There is one horse racing track, Kincsem Park, in the country located in Budapest and there is only one horse racing operator, Magyar Loversenyfogadast Szervezo Kft
Up until the collapse of communism the underground market was where most betting activity took place until the Gambling Act of 1991 was introduced.
This legalised all forms of gambling including sports betting, it did however give this operation to Szerencsejatek which was set up to help raise revenues for federal projects.
Today this company offers several lotto games, number game, keno, scratch cards and sports betting via its 300 direct betting outlets and 4,000 points of sale.
Szerencsejatek operates seven number draw games and three types of sports bets – Toto Pools, Tippmix (discontinued with launch of TippmixPro) and Goal Toto. The company has a 50 per cent share of the Hungarian gambling market and two thirds of the population apparently are regular customers.
Tippmix was launched in 1997 which was the first bookmaker type bet. It offers Totalisator games and fixed odds betting.
At the end of 2013 the company had 278 outlets plus a further 177 charity counters for lottery and scratchcards and 4,000 points of sale. Total revenues for the company amounted to HUF243.3m. Toto turnover reached HUF2.4bn, a 16.3 percent increase on the previous year. Goal Toto saw revenues of HUF90m.
In 2013 a gambling law was brought in under pressure from the EU with opened the market for new players in the sports betting market. Initially the law was to focus on online gambling but it did open up the market to other companies.
So now, up to two licences for horse racing and greyhound racing could be awarded to bookmakers plus another two licences for fixed odds sports betting could also be awarded.
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ONLINE Online gambling in Poland was permitted in
January 2012 with online horse race betting and online card games and finally online sports betting.
Until June 2013 the Szerencsejatek had a monopoly on online sports betting with the exception of horse and dog racing. Since 1998 their games were available online and since 2002 Hungarians can also place bets via SMS.
In May 2013 the company launched Tippmixpro, an online sportsbook which is currently the only site domestic players can legally wager on sports and since 2013 Szerencsejatek has been able to participate in international gambling.
The gambling sector is overseen by the Central Office Gaming Supervision (SZEF) and the licensed betting games currently permitted in Hungary are:
TippMix; TippMixPro; Toto and Goltoto all operated by Szerencsejatek and Horse Racing operation by Hungarian Horse Race Betting Organiser (Magyar Loversenyfogadast Szervezo)
Turnover for the betting sector was 30 percent of Szerencsejatek’s total turnover with 743 games. The weekly revenue of Tippmix of this particular game is around HUF1.5bn which beats revenues taken by the five number draw lottery.
Tippmax is exclusively available on the internet and saw a turnover of HUF359m (total turnover for group was HUF64.9bn) before it was discontinued in June last year. The new TippmixPro saw revenues of HUF5.5bn in its first year.
Gergely Koppany, Head of Interactive Games Department at Szerencsejatek said: “TippmixPRo burst into the Hungarian sports betting market
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