CONTENTS 14 THE BIGGEST
Roel Dreve Publisher
Global Roel Media
At the wheel 20 IN IRELAND 34 COMPOST 4
8 The BDC Jahrestagung in Potsdam 14 The biggest mushroom farm in the world 20 At the All Irish & UK conference & trade fair 28 Compobras on the move in Brazil 34 Compost 4: Good compost is selective 40 The Young Ones symposium 44 Energy aspects of bed cooling 46 Mr Mushroom turns 85
AND: 4, 11 News 6, 19 Cultivation tips AdVisie 19 ISMS News 26 Focus 48 Cultivation tips DLV 50 Out and about 50 Service
Front page photo: Richard, the grower in block A with translator Moon pose fort he picture at Jiangsu Yuguan Modern Agricultural Scientifi c & Technology Co. Ltd. Near Guannan, Jiangsu Province, China. Yuguan is the biggest mushroom growing farm on a single site in the world. Article on page 14. Photo: John Peeters
Years ago I went along on a study trip to Poland organised by a consultancy firm. The intention was to introduce young people active in the Dutch mushroom sector to the rapidly expanding counterpart there. The youngsters looked around with curiosity and had a couple of beers. We had a barrel of laughs, but they caused the supervisors a few headaches, mainly because of their manners in the restaurants in Poznan, their enthusiasm for the local spirits, and the fact that the mini bars in the hotel rooms miraculously appeared to have been emptied and their contents replaced by water… When we reached the Dutch border again after a long and tiring journey home, one of the cars parked there belonging to the guys had a flat tyre. No one moaned, they just laughed and started changing it. There was nothing to be done about it. I found that admirable. Last month, Walkro organised a ‘Young Ones’ symposium. One of the aims was to exchange ideas with young people from the Dutch mush- room industry about the shrinking sector here. A group of 25 participants listened carefully to the success stories of Scelta and BAS. Individually, these enterprises have conquered the world with mushroom products and selling used trucks and services online.
The resultant discussion revealed that the youthful participants realise perfectly well how to apply innovation at company level and to use regionality and digital applications for promo- tional purposes and to raise brand awareness. At the same time, they also know that things have got stuck in the mud a bit at macro level. Generic promotional campaigns have failed to deliver, traders and retail wield a huge share of market power, and things are not good pricewise. So it’s all the more admirable that there are youngsters willing to accept the baton passed on by the previous generation.
After the participants had listened attentively to the presentations and looked around (in Maasmechelen) they had a couple of beers in Maastricht. These guys – in a manner of speaking – certainly know how ‘to drive’, change the tyre, make the motor run. And, who knows, maybe a couple of them – as they take their own turn at the wheel – will find a way in time of making that car fly.
MUSHROOM BUSINESS 3
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