SPECIALIST TILING 100% LUXURIOUS


Following the success of Hakwood’s sponsored feature ‘HakFolly’ for Clerkenwell Design Week 2016, Hakwood has chosen 100% Design on 21st – 24th September at Olympia, London, to sponsor a show-stopping entranceway feature for the exhibition.


The installation titled ‘Design Path’ is commissioned by 100% Design and is in collaboration with Dutch wood flooring manufacturer Hakwood. The feature is a 15m long trail of Hakwood European oak Duoplank in a colourful herringbone pattern.


Inspired by this year’s 100% Design theme ‘immerse’, the fluid installation, designed by Sally Hogarth meanders across the exhibition floor, exploring vibrations and water patterns. Each plank of wood functions as a section of river generating ripples in the water.


“THE WALKWAY CONSISTS OF 943 PIECES OF HAKWOOD


EUROPEAN OAK.”


The designer, Sally Hogarth, states: “Taking the variety of colours and textures available in the Hakwood range as a starting point, ‘Design Path’ combines bespoke colours to reinvent the herringbone pattern with movements found in nature. 100% Design visitors will walk over and along the ‘Design Path’ as they enter the exhibition, playing on this year’s theme of ‘immerse’ and the creative process designers take.


“The colour pallet used pays homage to the variety of shades found within water in motion - the garnet red pieces alluding to unexpected shades created by reflections of surroundings. The walkway consists of 943 pieces of Hakwood European oak intricately woven into the iconic herringbone style which comes to form wavelets across the floor. The variations of natural wood colours used create a sense of depth and shade as visitors walk along their way into the show.”


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Hakwood’s previous sponsored structural installation was a great success. The striking installation ‘HakFolly’ was designed and built by FleaFollyArchitects as a reference to the monastic past of London’s St. Johns gate. After a visit to the Hakwood factory, FleaFolly was inspired by the quantity and repetition of stacked wood in and around the factory. They turned this visual into a surprisingly sophisticated installation design of stacked timber that received a vast amount of attention during this year’s CDW event.


VISIT HAKWOOD


AT 100% DESIGN As the largest and longest running design trade event for industry professionals in the UK, 100% Design is a perfect choice for a product launch. The new wood wall tiles will be showcased at the Hakwood stand E479. Visitors can also try their hand at creating new patterns on the spot. Experience the almost endless possibilities of Hakwood hardwood products at 100% Design.


Hakwood is built on long-term relationships and is a trusted partner for top quality wood products. A family company, its 37-year-strong core values are: innovation, reliability, solution focused and superior quality. Based in the Netherlands, the company designs and manufactures wood flooring and wall tiles for residential, commercial, hospitality and retail spaces. Hakwood adorns the most progressive interiors in more than sixty countries worldwide, from a cocktail bar in Dublin to a luxurious hotel in Paris designed by Philippe Starck.


“THE WOODEN TILES ALLOW THE DESIGNER


FULL FLEXIBILITY AND CONTROL TO MAKE A VERTICAL


STATEMENT.”


During 100% Design, Hakwood will also be launching ‘Wall Tiles’, a new and innovative product that uses a hanging system for easy installation, enabling architects and designers to create bespoke feature walls. The wooden tiles allow the designer full flexibility and control to make a vertical statement and design their own pattern landscape, as well as personalise each scheme by moving tiles around to make new patterns. Each tile is a Duoplank pre-fabricated wood tile that is available in a variety of designs, dimensions and thicknesses including a broad range of colours and textures.


www.hakwood.com www.tomorrowstileandstone.co.uk


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