CERAMIC TILES


process, tile manufacturers are now offering these natural effect tiles in a wider array of sizes and shapes – so oblong wooden ‘planks’ of up to 1500mm and stone ‘slabs’ up to 1000x 500mm are common, and we can expect larger sizes to come.


Coupled with the digital printing technology, homogenous and glazed porcelain tiles can both be partially or fully polished to produce visually stunning and light reflecting surfaces.


So what are the benefits to retailers of offering these natural effect tiles to consumers as an alternative to the ‘real thing’?


Well, in short, we believe they offer much greater up-selling opportunities - lending themselves to wider applications – and they represent add-on sales opportunities as well. While tiles are generally used in kitchens, bathrooms, conservatories and hallways these natural effect tiles look fantastic in almost any room – perhaps wood in the dining room and marble in bedrooms.


To achieve this up-sell it is vital that retailers use the dedicated merchandising that tile manufacturers and distributors, such as Ceramique Internationale, can offer. Using inspirational images that show how products work in different settings and also displaying the available colour ranges, really helps to focus a consumer’s mind onto a specific effect.


In terms of add-on sales opportunities there are a number of solutions that can add value to a consumer and solve problems. If a customer is wanting to tile onto a suspended floor or add insulation retailers can offer them a product such as Jackoboard - the perfect level material substrate to tile onto. While underfloor heating is traditionally used in bathrooms and kitchens, it can work well in virtually any room and often solve the problem of cold rooms – for example where an integral garage has been converted into an extra bedroom or study.


So, if your consumers want to go ‘back to nature’ without the price tag and specialist care requirements, digital printing technology and tiles really could be your friend.


www.tilesandmosaics.co.uk — 20 —


www.tomorrowstileandstone.co.uk “GET A HIGH-QUALITY,


DURABLE PRODUCT AT A SIGNIFICANTLY REDUCED COST COMPARED TO THE ‘REAL’ MATERIALS.”


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