WHAT’S NEW?
ACIS STUDENT HOUSING REBRANDED AS HOMES FOR STUDENTS
Acis Student Housing, the national student accommodation operator, has rebranded as Homes for Students.
The move follows ongoing research by the company that showed students didn’t associate the Acis brand with finding and booking their accommodation. It needed a name to which students can relate their search, as well as denoting what it offers as an organisation.
Homes for Students will continue to provide a one-stop shop for high quality management services for student residences across the UK and Ireland. It offers a full range of services as part of its student accommodation management including marketing and letting, rent setting and collection, hard and soft FM, energy management, internet and life cycle services, all at a fixed operating price.
The company currently operates schemes in England and Scotland with a number of new properties being added to its portfolio in the coming months in London, Durham and Aberdeen with a secured pipeline of over 5,000 beds; and over 12,000 beds under tender.
Kate Forester, Director of Sales and Marketing, Homes for Students, said: “Our mission has always been to enhance the daily lives of our students in the properties we manage. Both students and clients have given feedback that the Acis Student Housing name doesn’t capture the true values and purpose of the organisation.”
08 | TOMORROW’S FM
A DRAGON ON A MISSION FOR
HAND HYGIENE British innovation, design and engineering have come together to promote good hand-hygiene among children and minimise the spread of germs – a particular problem at this time of year when the schools are back and the weather is turning colder. The design concept of The Magic Dryer Company from Edinburgh and the engineering prowess of Oxford-based hand dryer manufacturers, Airdri, have been combined to unleash a dragon on washrooms across the country – albeit a friendly one!
Puff the Magic Dryer has been created to be attractive to children to encourage them to wash and dry their hands properly. Proper hand washing with soap and warm water is the single most important thing anyone can do to reduce the spread of infections and encouraging children to wash their hands at appropriate times will help to ensure that this practice becomes a lifelong habit.
Martin Corbett, Managing Director, Homes for Students, said: “The rebrand is part of a strategy to expand the direct let portfolio to 20,000 beds over the next few years and using an independent brand will promote this. Rebranding will also
Once washed, hands should also be dried properly and that’s where Puff the Magic Dryer comes in. Combining The Magic Dryer Company’s creativity to develop a fun character and Airdri’s engineering expertise to make a fast, effective and, crucially, quiet dryer means that washing and drying hands can now be a fun activity.
Trudi Osborne, Airdri’s Marketing and Communications Manager, said: “Making washrooms accessible to everyone is central to everything we do at Airdri. As well as making effective high-speed hand dryers, we have also concentrated on making them quiet as we know that noise is off-putting to users and can be frightening for small children. We were delighted to work with The Magic Dryer Company on this innovative project. Our Quad™ model hand dryer, adapted to create ‘Puff’, has achieved the Quiet Mark – an international mark of excellence from the UK Noise Abatement Society. It runs at just 71 decibels so is not harmful to sensitive ears.”
www.airdri.com
help to differentiate direct let from the other markets we are entering including the private rented sector, public private partnerships, interior refurbishment projects and potential overseas joint ventures.”
www.abouthomesforstudents.com
twitter.com/TomorrowsFM
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