WASHROOM MORE THAN A WHISPER Launched at this year’s Cleaning Show on what was Northwood’s largest ever
Stand, the new Whisper range of Away from Home (AfH) premium tissues is ideal for those tasked with supplying a quality product that still delivers impressive cost-in-use performance.
Whether it is a requirement for washrooms, hotel rooms, leisure facilities, the care sector or indeed anywhere else where the expectation of quality is high, then the Whisper range is designed to meet that need.
Sophisticated and discerning clients of quality hotels, up-market leisure facilities and restaurants, as well as modern office developments expect quality to be in evident in every aspect of the operation. Whisper Gold - discreet, soft and strong and attractively packaged - will not disappoint, making its own contribution to the aura of a brand positioning that makes luxury a key requirement.
“THE RANGE IS MORE THAN CAPABLE OF
DELIVERING COST-
EFFECTIVE, QUALITY TOILET TISSUE TO A VARIETY OF WASHROOMS.”
But there is more to the new range than Whisper Gold and its slightly smaller sized, competitively priced but similarly specified cousin, Whisper Ultra.
Whisper Gold is a 3ply toilet tissue. 2ply variants such as Whisper Silver and Whisper Soft mean that the range is more than capable of delivering cost-effective, quality toilet tissue to a whole range of washrooms.
Whisper Soft is a longer roll that helps reduce the number of required maintenance replenishment visits, whilst Whisper Silver seeks to deliver an everyday luxury feel at an economic price point. Both acknowledge the need to deliver consistent cost-in-use figures that help justify the decision to upgrade to these highly desirable washroom disposables.
Should a flat pack tissue be the preferred option, then that is no problem either. A self-presenting, contemporary style box of tissues is part of the range. This flat pack option perfectly complements the
rest of the Whisper range as a high quality alternative, which again suits any contemporary facility.
There is also a Pillar Wrap version should that be more suitable. Featuring a full 320 sheets it means that there is a reduced maintenance supervision requirement, an important consideration these days when the increasing minimum living wage is adding to the squeeze on margins.
Whisper Facial Tissues with their superior soft feel are 2ply pure pulp tissue. The range, boxed in modern and attractive packaging, includes standard size boxes, cubed and a larger sheets presentation that are all designed for use in the most exclusive of locations.
Northwood has always been and continues to be focussed primarily on the UK hygienic disposables market. Its strategy has been to develop upstream integration that gives greater control over supply and the Company has thus become less vulnerable to sudden supply chain fluctuations. Of course it is not wholly immune to the vagaries of circumstance and exchange rates in the global market place, but with its own mills using its own sourced recycled paper, which is then despatched to its own converter operation by its own logistics company, it is in a much better place than many of its competitors.
This new Whisper range launch comes with all the reassurance that is associated with the Northwood offer.
Quality, strength, softness all packaged under a recognised, well-regarded and growing brand. That’s the newly updated Whisper Premium Tissue Range from Northwood Hygiene.
www.northwood.co.uk 28 | TOMORROW’S FM
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