SUSTAINABLE CLEANING
Sustainable Cleaning section sponsored by esp
www.espenigma.com
THE SURE WAY TO GREENER CLEANING
Diversey Care fill us in on their new SURE range, a collection of plant-based, 100% biodegradable cleaning products aimed at delivering the highest standards of cleaning, while remaining safe and gentle for both the cleaner and the environment.
The new SURE™ range from Diversey Care is a complete set of plant- based, 100% biodegradable cleaning products. They are designed to deliver superior professional results while being safe and gentle for people and the environment. The range covers all routine and daily cleaning requirements in kitchens, washrooms and personal care, while all 18 products meet typical eco-certification criteria and, where applicable, are EU Ecolabel certified or have approval pending.
SURE has been introduced to support businesses that want to adopt – and be seen to adopt – the highest levels of sustainability across their cleaning operations. Many businesses now recognise the benefits of sustainable and effective cleaning to improve guest and employee satisfaction ratings, enhance the reputation of their brands, and ensure consistent cleaning performance. Diversey Care’s standard cleaning chemicals already exceed legal requirements for biodegradability and safety; SURE raises this level even higher, while matching the cleaning efficiency of the company’s other high- performance products.
The entire SURE range is manufactured from environmentally-friendly ingredients from renewable resources. These plant-based ingredients are typically derived from by-products of the agro-food industry, originating from sugar beet, maize, straw bran, wheat bran and coconut. The products contain no artificial dyes, perfumes, quats, chlorine, phosphates or oxide compounds. Most of the SURE concentrates in the range are non- classified and have been formulated to achieve the lowest hazard classification.
The kitchen range comprises eight products covering all routine tasks including hand dishwashing, general
38 | Tomorrow’s Cleaning March 2016
surface cleaning, appliance and surface degreasing and descaling, glass and grill cleaning, and surface sanitising and disinfection. The washroom range comprises four products covering daily cleaning, descaling, toilet cleaning, and floor cleaning. The personal care range comprises six antibacterial and conventional hand care products including soaps, washes and sanitisers.
The launch of the SURE range builds on Diversey Care’s experience in delivering highly-sustainable cleaning and hygiene solutions. Environmental stewardship is deeply embedded in the company’s culture and is one of its core values. The company develops and sells all of its products with this in mind. It offers market leading solutions of highly concentrated products and controlled dosing systems to minimise waste and has been offering eco-labelled products for more than 20 years. This commitment to the environment is also demonstrated by it having been the first commercial cleaning product supplier to sign the voluntary, independently certified AISE Charter for Sustainable Cleaning.
Despite this, some customers ask for more natural products and the SURE range meets this request. Sustainability and safety do not have to compromise performance. The biodegradable performance of
the products has been verified by independent OECD 301B assessment. All relevant products have achieved EU Ecolabel certification or have their certifications pending.
The products are available in variety of ready-to-use, dispensing and bulk packs with industry-standard colour coding to promote familiarity and simplify implementation. They are safe and easy to use, and do not require special user training. All products are supported with full documentation and user-guides.
Antoine Rocourt, Global Marketing lead, Food & Kitchen Platform, Application & Services at Diversey Care, summarised the new range: “The SURE range is the next step in our continuous development of sustainable solutions. It addresses a demand from our customers for more natural, sustainable products, whilst also maintaining Diversey Care’s long-trusted, proven and professional cleaning results.
“Kind to the environment and safe to people, with this range our customers can meet customer and guest’s expectations, safeguard employees, and support their own environmental responsibility initiatives.”
www.diversey.com
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