LANO LEADS THE WAY Lano Carpets again enjoyed a hectic Harrogate as retailers from across the country visited its stand at The Flooring Show to see some brand new innovations and concepts from the Belgian manufacturer.
With the launch of The Taste of Luxury concept that features SmartStrand and SmartStrand Silk qualities, the increasing profile of the super soft and stain-resistant Eccelena yarn, the hugely popular Easy Care collection, and a successful rug promotion, Lano’s stand was as busy as ever.
“This year’s Flooring Show has once again proved to be a success for us,” enthused Birger Karlsson, UK and Ireland Sales Director. “Our Taste of Luxury collection is one of the biggest launches of the year and the show was the first opportunity to reveal our display concepts. We received excellent feedback to these more style-savvy units that make more of presentation but lose none of the ‘easy to touch’ quality that’s so important for carpet purchases.”
The growing number of qualities made from Eccelena polyprop yarn also proved a highlight of the show for Lano. With inherent stain resistance and a soft touch, as well as excellent appearance retention this latest fibre innovation joins the super-soft trend in residential carpet.
“Our new introductions ensure that we have carpet ranges that respond to the latest trends, chiefly the huge demand for super soft carpets that lose nothing in performance and resilience. With Eccelena we have a value-orientated solution, while our SmartStrand and Smartstrand Silk qualities promise a super soft feel with 25-year warranty and the use of bio- based content,” concluded Birger.
Whatever the look and whatever the affordability, Lano Carpets used The Flooring Show to prove to retailers that it has a style that ticks all the right boxes.
www.lano.com
twitter.com/TContractFloors
SPOTLIGHT ON THE FLOORING SHOW| 19
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66