A FABULOUS SHOW FOR F&X
CARPETS With numerous innovations in fibre from one of the brightest new brands in flooring, F&X Carpets proved a major attraction for visitors to this year’s Flooring Show.
Highly competitive styles in Himalaya wool carpet and Suretex stain-resistant polypropylene fibres affirmed the manufacturer’s ability to compete with offerings from more established brands, but it was the introduction of Aevita that stole the show.
With a fibre and backing made entirely from plastic bottles, selected Aevita carpets achieve an extraordinary 97% recycled content by weight and are equipped with the performance and style that are sure to make them a huge hit among UK consumers.
“The launch of Aevita demonstrates that recycled content carpets do not need to carry a cost disadvantage, nor do they need to have any style or liveability trade-off,” explained Gordon Hugo, UK sales manager, F&X Carpets. “With stain- resistance, resilience and softness, carpets made with Aevita tick all the right boxes for homeowners looking for carpet that fits in with modern life.”
With styles playing on the popular luxurious silk-like look that is now popular in contemporary interiors, F&X has also used its manufacturing expertise to deliver a more wool-like look to selected carpets, making Aevita an option for classic interiors too.
F&X Carpets will be presenting these new Aevita styles on a point of sale unit that will demonstrate the entire portfolio, highlighting the diversity and unique benefits of carpets made from recycled plastic bottles.
Gordon Hugo, 07976 607657,
gordonvhugo@googlemail.com FLOORWISE RETURNED
TRIUMPHANT Thanks to the combined efforts of two of its northern distributors, floorwise returned to The Flooring Show with its leading range of underlays and accessories, underlining the brand’s reputation for excellent quality and value.
MCA Floorwise and Floorwise North East welcomed visitors to the stand, explaining the advantages of products bearing the floorwise name in everything from high performance underlay, adhesives and subfloor preparation to profiles, covings and even knife blades.
“We were delighted that two of our distributors, based within the north of England, brought the floorwise name back to Harrogate and were delighted with the response we’ve received from visiting retailers delighted to see our name back in lights,” commented Richard Bailey, managing director, floorwise.
Alongside exclusive laminate ranges from Balterio and Kronospan and new point of sale for carpet ranges, retailers to the show were also the first to learn of a great new Christmas promo and a range of promotional gifts available to floorwise retailers and contractors.
www.floorwise.co.uk twitter.com/TContractFloors SPOTLIGHT ON THE FLOORING SHOW| 17
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