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A TASTE OF LUXURY LANO


Encapsulating the aspiration and desire of luxury lifestyle brands, A Taste of Luxury is the new concept in top-end carpet retailing from Lano Carpets.


Bringing together SmartStrand, SmartStrand Silk, wool, bamboo and polyamide collections, the new concept redefines the manufacturer’s premium carpet, presenting a sophisticated new look that is destined to attract aspirational buyers.


“We’ve reworked our luxury carpet collection to be more reflective of current and predicted buying trends,” commented Birger Karlsson, UK and Ireland Sales Director. “Where once wool dominated the premium sector, a new generation of buyers are seeing the benefits of alternatives, particularly with the growing desire for super-soft faux-silk qualities, of which A Taste of Luxury features many.”


These novel looks and sophisticated on-trend colour palettes are presented in SmartStrand and SmartStrand Silk carpets such as Freedom, Velvet Dream and Beauty, Bella Donna and Gentle Bliss for a formidable collection ready to take the market by storm. Equally as important for this collection though is the attention placed on presentation, with two point-of-sale concepts placing the emphasis on a luxurious lifestyle.


“A Taste of Luxury defines our premium carpets and so it is only natural that the point-of-sale evokes a feeling of luxury so we’ve sought inspiration from designer fashion to create a truly stunning look and feel that complements the collections perfectly,” added Birger.


THE ACADEMY FOR


EXCELLENCE IN FLOORING QUICKSTEP/PERGO


Established to improve installation standards within the floorcoverings industry, the Quick-Step Academy for Excellence in Flooring has now become a benchmark of training for others to follow.


Providing a growing number of Master Installers with the benefits of complete support from Quick-Step including a two-year warranty on all installation work, as well as providing foundation skills for those entering the industry, the Quick-Step Academy trains, tests and certifies to the very highest standards.


Installers entering the Academy can follow two paths with the same ultimate goal, to become a Quick-Step Master Installer and win valuable work because of this accreditation. Experienced fitters can enter the intensive three-day Master Installer course in either wood and laminate or LVT, while those with less experience can build good practice through the Foundation Level course, taking the first step in becoming a Master Installer.


It is a strictly enforced pass or fail course — and successful Master Installers can access a huge range of benefits including being listed as a certified installer on the Quick-Step website, the ability to work towards an NVQ qualification or advance to become a TrustMark scheme member as well as clothing, van stickers and other marketing support.


www.lano.com 06 | VOTE NOW


www.quick-step-academy.co.uk www.tomorrowscontractfloors.com


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