Quality not quantity
Time after time we see clients set up accounts on every social media channel going, only to find they don’t have the time to dedicate to running the channels effectively and consistently.
If content is thin on the ground, pick one channel and focus on maintaining a consistent output on there rather than appearing inactive for weeks or months at a time.
Influencer social marketing
Consider offering complementary online influencers (media partners, Instagram communities or lifestyle bloggers) the option of a ‘takeover’ day on your channels to help cross- pollinate audiences.
Tracking
Utilise the analytics tools built into each social media platform, cross-referencing with any Google Analytics statistics you have through your venue’s website, to ensure that content is being posted at the optimum time of day and day of the week to drive the most engaged audiences who will convert.
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Using goal reports set up in Google Analytics, understand which of your social media platforms is driving the most traffic and then converting into enquiries, room bookings or table reservations.
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For specialist event venue and production supplier PR and marketing support, social media consultancy and content
creation contact
hannah@sycamorecommunications.co.uk or follow @SycamoreComms on Twitter and Instagram
www.venue-insight.com March 2019 27
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