Social media tips for hospitality businesses
Venue Insight talks all things social with Hannah Viney, founder of Sycamore Communications, a newly-launched communications agency that specialises in the promotion of hotels and bars, venue hire spaces and event suppliers.
Today the pace of social media platforms is frenetic with feeds filling up fast, showcasing the latest event space launch, creative cocktail concoction or unmissable accommodation offer from a refurbished boutique hotel. Here are just a few tips to ensure hospitality social media posts are seen, engaged with and convert to enquiries and bookings:
Written content
Ensure that all content creators for your social posts adopt a consistent tone of voice so guests feel they know your venue’s style before visiting.
Make sure the length of the post’s content has been optimised for each platform – up to 30 hashtags for Instagram is acceptable!
Create a content calendar that contains a mix of business promotions driving audiences to targeted web landing pages to convert to bookings, whilst balancing out with ‘of the moment’ personal posts so followers feel part of your team rather than being consistency ‘sold to’.
Imagery
An image says more than written word so take the time to curate your photography to capture the experience guests want when staying or dining with you.
Have in mind which platform an image is being taken for and the dimensions it needs to fill – if it’s Instagram ensure the focus is centred to fit within the square format without getting cropped,
26 March 2019
or carefully edit pictures to look harmonious within LinkedIn’s letterbox style header image
Only use image filters if it further enhances the aesthetic appeal of the
www.venue-insight.com image, not just for the sake of it.
Maximise the exposure in front of your target market but ensuring each photo’s location is tagged, along with any high-profile individuals, brands, products or media publications.
Video
Boomerangs, showreel videos and live streaming all help to welcome captivated audiences further into your world of 5* hotels, gastropub kitchens or hipster bar– however it’s important to plan in advance what is going to generate high- impact footage before starting to shoot and stick to your storyboard.
For live videos or venue tours, make sure an informed member of staff is selected who can confidently narrate whilst filming, offering audiences added value during a virtual tour around an event space.
Cross-channel posting
If a potential customer is loyal enough to follow you on multiple social media channels, they are your most loyal brand ambassadors and therefore need to be rewarded accordingly. Ensure each platform offers unique content and doesn’t repeat word for word from Facebook to Twitter to Instagram.
If the same picture is being shared from Instagram to Facebook, take the time to ensure the post copy is changed to look like it was originally intended for that platform. Too many times we see an Instagram post that has been shared straight onto Facebook without the removal of 30 hashtags – it gives the game away!
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