MATTRESS
Kingsdown Showcases Expanded Vintage Collection Elite By Brooke S. Pisarsky
Building on the success of its Vintage Collection, Kingsdown will highlight an expanded Vintage Collection Elite at the Spring High Point Market. The extended line includes two new designs, bringing the Vintage Elite mattresses to four and boosting the total Vintage Collection offerings to 11 masterfully designed styles, all of which will feature a new array of crisp, white fabrics. Crafted with a combination of modern sleep science and high quality materials, the collection will feature hand-tufting along with exquisite attention to styling such as
inverted luxury seams and Kingsdown’s sig- nature woven crown on the ticking. The new mattresses offer higher coil counts, New Zealand’s Joma wool, more latex and more tufting for additional comfort. With the four Vintage Elite mattresses, the 11-style Vintage Collection is priced to retail from $1,699 to $6,000 in queen, bridging the price gap between Kingsdown’s Crown Imperial and Diamond Royale collections. “With retailer and consumer demand for luxury sleep products made from natural ma- terials on the rise, we found it necessary to ex- pand and enhance the Vintage Collection,” said
Frank Hood, President and CEO of Kingsdown. “Kingsdown remains focused on designing and creating luxury mattresses that deliver on su- perb comfort and unparalleled support.” Visit
kingsdown.com
Shifman To Grow Market Share With Two New Mattress Collections By Gretchen Kast
Shifman Mattress Company will unveil two additional product lines at the spring High Point Market. For the first time ever, Shifman is introducing a line of pocketed coil mattresses designed for use with adjustable bases and platform beds: the Modern Comfort Collection. The company will also showcase the American Heritage Collection, which is designed to appeal to large bedding retailers. The Modern Comfort Collection expands Shifman’s existing product offering with two-sided, pocketed coil mattresses for use on adjustable bases or platform beds. The combination of premium features such as natural cotton and hand-tufting with the flexibility of a pocketed coil innerspring bridges the gap between a long-standing tradition of excellence and modern trends. These mattresses will be displayed on Shifman PowerMotion bases in the compa- ny’s High Point showroom.
“Our customers have been asking for hand-tufted innerspring mattresses for the growing adjustable bed market,” stated Tim Wade, Shifman National Sales Manager. “I am pleased to offer the best adjustable friendly mattress collection available.” Additionally, Shifman is introducing a
new collection designed to appeal to large bedding retailers. The American Heritage Collection consists of nine beds starting at $1,299 retail for a queen set. These prod- ucts are designed to aggressively compete with premium products from other brands while providing product differentiation to the retail environment. “This line is part of our aggressive expan- sion plan to bring the Shifman Difference and its unique story to new markets,” Wade con- tinued. “It’s a tremendous opportunity to help large bedding retailers expand their business by offering better quality and customer satis- faction while delivering a higher average unit sale, and increased profitability.”
For many years, High Point Market has continued to be a valuable opportunity for Shifman to meet with existing and prospec- tive retailers. “I look forward to continuing that tradition with the introduction of two of the most innovative product lines that I have seen in my 23 years at Shifman,” said Bill Hammer, Shifman President. Visit
shifmanmattresses.com
32 Sleep Retailer / Spring 2017
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38
