ACCESSORIES


REM-Fit’s New ZEEQ Smart Pillow Fast Tracks Towards Success By Brooke S. Pisarsky


Making its market debut at the 2017 Consumer Electronics Show (CES), REM- Fit’s ZEEQ Smart Pillow garnered a CES Innovation Honor and considerable media attention. Featured in multiple Best of CES publications and spotlighted in a variety of consumer publications, ZEEQ continues to garner press and sales as well. “We designed a pillow we would really


want as consumers ourselves,” explained Miguel Marrero, Director of Technology De- velopment, “so we naturally expected some popularity. But, I think many people are realiz- ing how important sleep actually is and that’s driving much more awareness.” ZEEQ was first conceived when co-inven-


tor Warrick Bell placed a pair of ear buds into his pillow to prevent his wife from hearing his pre-sleep music. He shared the concept with Marrero and the two worked together to push development into sleep tracking and beyond, eventually producing a series of prototypes that enabled them to demo the


concept. The duo then took what—for the bedding industry—was an unconventional approach to market: the team launched the smart pillow on Kickstarter. “ZEEQ is a first of its kind product; launch- ing on Kickstarter was our first choice. It al- lowed us to ensure there was a market for the product before investing heavily in devel- opment,” remarked Bell. After launching on Kickstarter, the smart pillow reached its fund- ing goal—in a mere 16 hours it went on to secure over $400,000 in backing which was 801% of the initial funding goal. Rolling out the smart pillow on Kickstart- er proved successful and came with added benefits. “Working with the ZEEQ backers provided a sound board that helped us focus on which features and functionalities users really want. This added immense value not only for us as developers, but for ever person who owns a ZEEQ,” says Bell. The team recently released an integration with Amazon’s Alexa that allows ZEEQ users to get sleep performance data just by asking


Alexa. This is among a list of future develop- ments that will continually increase the smart pillow’s offerings.


“Our goal is to make ZEEQ a bedroom essential that improves users’ lives through sleep,” continued Marrero. “There’s no end to the capabilities we can add.” Visit rem-fit.com


Fashion Bed Group To Unveil Sate-Of-The-Art Bed Frame


By Brooke S. Pisarsky Attendees at the Spring High Point Market are in for a bit of engineering magic in the form of the new PRESTO bed frame from Fashion Bed Group. As its name implies, the ground- breaking


design instantly and effortlessly


adapts to virtually any bed size, style or setting. “PRESTO brings something complete- ly fresh and new to the category,” said Ron Ainsworth, Senior Vice President of Mer- chandising and Procurement for Fashion Bed Group. “Never before has there been a bed frame that is so easy to assemble, adjust and transport. Its versatile, high-end look also introduces a new level of sophisticated con- venience to the market.”


Expertly engineered with a focus on ease and durability, PRESTO goes from a four-foot box to a bed in moments. Featur-


ing hinged side rails, the innovative frame assembles in less than one minute—with no tools required—and adapts in seconds from Full to Queen to King to Cal King, thanks to easily adjustable cross rails. Simply set the pin located underneath each rail to the desired size. “The ability to adjust to virtually any bed size eliminates the need for retailers to stock mul- tiple SKUs,” noted Ainsworth, “while providing consumers with a bed frame that can adapt and grow with them as their lifestyle needs change.” Further distinguishing PRESTO is its pre- mium aesthetic. The sleek, furniture-quality frame features a rich brown finish and mod- ern, functional, design that adds a touch of luxury to any bedroom. Priced to retail at approximately $299 and designed to last, PRESTO is made of sturdy


tubular steel surrounded by durable styrene (ABS) plastic. The frame can support up to 2,000 pounds, yet the components are light- weight—just 59 pounds total—and convenient- ly pack into one easy-to-maneuver box, mak- ing PRESTO simple to stock, ship and move. Visit fashionbedgroup.com


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