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Five Bedding Trends From The 2017 Winter Las Vegas Market
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FROM SLEEP RETAILER ENEWS
Serta Simmons Bedding & Mattress Firm Expand Partnership
Sleep Retailer Yesterday at 11:05am • Focusing on a simple concept, Sleep = Power, Tempur Pedic’s new marketing campaign centers on nine real-life people who do extraordinary things thanks to to the extraordinary sleep they get on their Tempur-Pedic mattress.
The Winter Las Vegas Market felt more positive than it has at recent markets—with showrooms visibly busy yet decidedly relaxed. Rather than launching huge never-before-seen innovations, many companies instead unveiled strategic up- dates to their existing offerings. As a whole, the focus of the Winter Market seemed to be on making bedding programs more saleable in to- day’s changing marketplace.
2017 Companies To Watch
Serta Simmons Bedding and Mattress Firm an- nounced a new five-year strategic partnership agreement. Starting this spring, SSB’s product presence will be expanded at Mattress Firm— with exclusive Serta and Beautyrest collections slated to launch in the near future. Additionally, the two industry heavy-weights have also an- nounced an unprecedented joint advertising investment of $100 million.
Fresh Ways To Boost Customer Loyalty
Tempur-Pedic’s New Marketing Campaign Defies Convention
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Sleep Retailer Today at 1:05pm • Dr. Robert Oexman, Director of the Sleep To Live Institute, explains how much the sleep surface can affect the overall benefits of a mattress.
How The Sleep Surface Can Health And Wellness Benefits
Every year, the editors of Sleep Retailer compile a list of innovative bedding manufacturers that are poised for retail success in the coming year. Whether longtime industry veterans or emerg- ing disrupters, all of these brands offer unique and valuable benefits to help retailers boost their sales. Here are 25 companies you should be paying attention to in 2017—and their tips for greater retail success this year.
Stuck in the same service patterns? Seeing your customer base slowly slip away? Paul Dobbins, National Director of Sales & Account Management for Fortegra, offers four new tac- tics you can implement to help reclaim their loyalty. Whether rethinking the value-proposi- tion of your promotions or adopting a consul- tative approach to selling, Dobbins can help you foster life-long customers.
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Sleep Retailer @SleepRetailer • 2:11pm Pleasant Mattress plans grand, Holly- wood-style event to showcase its growing selection of brands.
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Sleep Retailer @SleepRetailer • 2:11pm
@HPMarketNews has announced its key note speakers for the Spring #HPmkt
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