ACCESSORIES
Classic Brands To Offer Easy-Ship, Upholstered KD Foundation By Brooke S. Pisarsky
Expanding on the growing e-commerce, bed- in-the-box segment of its business, Classic Brands will offer retailers an easy-to-ship, easy-to-assemble, knockdown foundation. The upholstered foundation, priced to retail at $199, will be featured in the company’s showroom during the Spring High Point Market. Engineered with four upholstered side rails that connect with a unique locking mechanism, a center rail and a slatted crossbar system that easily rolls out, the foundation will give both brick-and-mortar
and e-commerce retailers
a seamless solution to sell alongside boxed mattresses. The foundation can be shipped via common carrier in one compact box. “A perfect match for our bed-in-the-box lineup, this foundation offers convenience at an incredible price,” said Michael Zippelli, Pres- ident and CEO of Classic Brands.
Classic Brands remains at the forefront of innovation in the exploding bed-in-a-box business. Earlier this year, the company in- troduced an easy-ship power foundation featuring comfort features like dual-pow- er massage, zero-gravity and head-up. The base retails at $699 and has become one of the company’s top-selling items. The new upholstered knock-down foundation will help round out the company’s stable of products in the segment.
“Designed and engineered as a solution for the growing e-commerce segment of the industry,” Zippelli noted, “this simple—yet stur- dy—foundation offers retailers the perfect companion to their bedding programs. Our knock-down foundation is a natural progres- sion for the category, and we expect to see significant growth in this area.” Visit
classicmattress.com
Modway Furniture Introduces Affordable Mattress Topper Line
By Brooke S. Pisarsky Frustrated by the high price of direct-to- consumer brands, Modway Furniture began designing quality mattress and bedding products for retailers at a lower price. The company’s latest release—the new Relax Gel- Infused Memory Foam Mattress Topper—is set to be introduced at the Spring High Point Market and boasts top grade foam and a quality cover for far less than the competition. An item that the Sleep Sherpa called “one of the best priced mattress toppers with a cover,” Relax comes outfitted with a machine washable cover made of bamboo derived from a rayon and polyester blend, and features CertiPUR-US certified foam. The topper is available in two- inch thick twin, full, queen, and king sizes. In addition to the new topper line, Modway will also be unveiling two new boxed bed lines at the High Point Market: the Caroline and the Sabrina. Caroline is a premium version of their popular gel-infused memory foam Aveline Col- lection, while Sabrina is a luxury built selection that also features a durable layer of latex for added support. Modway will also be showcas- ing its popular Relax Shredded Memory Foam Pillows, Aveline Gel-Infused Memory Foam Boxed Mattress and Elysse Hybrid Boxed Mat- tress collections at the High Point Market. At price points sure to shock stores used to paying premium rates, these new products further establishes Modway as a source for high quality, low priced bedding. Visit
modwayfurniture.com
26 Sleep Retailer / Spring 2017
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