GROOMING
much a global phenomenon. Regardless of the nationality, all men want to feel and look as best as they can. The male grooming needs are very comparable across the globe, the language may change, as may the grooming style and their grooming requirements may be influenced by the cultural aspects of the countries they live in, but essentially the basics remain exactly the same. No matter where they live, all men would always like to be able to put their best face forward.”
“I think that there is no longer a stigma attached to men
wanting to look as good as then can
achieve” Deborah Gale
The Refinery General Manager Deborah Gale concurs. “We are now seeing clients of all ages and different backgrounds. The common denominator is that they want good skin health and grooming and they trust us to recommend suitable services and products to benefit and enhance their lifestyle.”
And despite millions being spent on developing new technologies and cutting edge wizardry to continually improve the modern, electric shaver, the appeal of a luxurious wet shave still remains strong. “Having a traditional hot towel wet shave, performed by one of Truefitt & Hill’s master barbers with an expertly wielded cut throat razor is an experience which, once savoured, is definitely not easily forgotten,” explains Katie. “Not only, it is such a pleasurable service, but it delivers the most amazing results. Not surprisingly, we have clients who book it again and again and again! In fact, we have numerous international gentlemen, who call well in advance to their travel dates to ensure that the first thing they do as they land in London is to visit for a hot towel wet shave!” However, before rushing out to purchase your first cut throat, a word of warning from Katie Broughton. “The cut throat shave is the ultimate element of the shaving experience, but don’t do it, unless you have had a professional tutorage and lots of practice under the expert supervision of a master barber. A cut throat razor is a deadly tool after all.” Q
City Shaves
Geo F Trumper 9 Curzon Street, London W1J 5HQ
www.trumpers.com
Ruffians
27 Maiden Lane London WC2E 7JS; 63 Wigmore Street, London W1U 1PX
www.ruffians.co.uk
The Refinery 60 Brook Street, London W1K 5DU
www.the-refinery.com
Truefitt & Hill 71 St James’s Street, London SW1A 1PH
www.truefittandhill.co.uk
54 SAVILE ROW STYLE MAGAZINE
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